Image: John Snyder
Image: John Snyder

Christianity is the world’s largest religion, with an estimated 2.2 billion followers.

Pope Francis has nearly 10 million followers on Twitter.

And the Bible is a great example of content marketing with over 40 writers contributing over a 1500 year period, there’s a central message threaded throughout the bible and it speaks with an authentic voice.

Christianity ‘hijacked’ existing pagan festivals, used ‘live’ events to spread messages and encourage engagement, biblical storytelling connects worshipers with a communal experience and has moved with the times to amplify messages via the media of the day.

Christianity understands the need for stakeholder engagement, it understands its audience and it has an editorial calendar.

Above all it’s made a long term commitment but is prepared to move with the times.

What Christianity doesn’t necessarily have is clear business goals or objectives and as a result it’s not focussed on generating leads, increasing sign-ups or driving traffic to a landing page.

Nevertheless, there are some great lessons that businesses can learn from the Bible, for example, Matthew, Mark, Luke and John were originally preachers (subject matter experts) and the gospels were sermons (presentations).

Jesus told parables, and we know that people are more likely to buy into a product or an idea if it is told as a story.

Jesus and his disciples positioned themselves as thought leaders and looked for as many forums as possible to spread their messages.

This same tactic can be used to great effect by entrepreneurs, identify your area of expertise, find seminars and conferences in that niche, speak regularly at these events and you’re on the way to becoming an evangelist.

Imagine, ‘The Gospel according to (insert your name here)’