Managing Director, Fearless Adventures

Rachel McDonald

Rachel is Managing Director at Fearless Adventures. Part of a fearless team that enables entrepreneurs to grow their businesses. Before this, Rachel led the largest agency group outside of London, spanning seven offices in the North of England and Scotland, including key agency brands, Carat and iProspect. As MD of Dentsu North, Rachel led 750+ people, specialising in media, creative, data and technology.

Rachel started her agency career two decades ago in London before enjoying a successful stint in Australia. She returned to Manchester and joined Carat in 2001 where she rose up the ranks, playing a pivotal role in developing the innovative thinking and collaborative approach that fuelled Dentsu North’s success. Following the acquisition of the business, Rachel was a critical part of the leadership team that doubled PBT during a five-year earn-out.

Rachel has focused internally and externally on D&I and considers active participation in this area as essential to future business success. Rachel is also a Northern Powerhouse Investment Champion and is passionate about supporting the region in which she lives and works.

As a practitioner with over 20 years’ experience in media and advertising Rachel credits her success to a relentless focus on client delivery aligned to a people-first culture.

Region: Wales