Article - INT

Voice is changing search marketing.

Twenty per cent of mobile queries are voice searches, and ComScore believes at least 50% of all searches will be voice orientated by 2020.

Unquestionably adoption of the technology is on the rise, and so it’s time for brands to begin optimizing for voice search. But voice search will not mimic the search box, so as more and more consumers turn to voice search, marketers will need to figure out how voice search queries and results differ.

The real challenge for marketers in a voice-orientated web is turning conversations into conversions. People are using voice search in a different way and with different intentions, which means you need to rethink your approach to keyword targeting.

Voice search is being used by an array of different ages, and in a variety of locations; in the office, in the car, and at home. The rise of personal assistant devices, combined with the improved accuracy of voice recognition technology (Google’s voice recognition technology is now 95 per cent accurate), will continue to drive voice search adoption through the end of the decade.

So start thinking about voice search now!

Join Jess Williams, co-founder & CEO of voice design agency, Opearlo, at Integrated Live Marketing Summit. She will be talking about where the field of conversational computing is headed and will be sharing her best tips and tricks about voice apps, helping you to identify the right voice use-case for your business.

This one-day marketing conference, taking place on the 21st November, is designed to help marketing professional harness both traditional and digital tools, ensuring that they understand the tech advances that are transforming and disrupting the landscape.

For the full agenda, speaker line-up, and tickets go to the website.

By Olivia Morgan, Digital Marketing Magazine

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