Alex Timlin, senior vice president of verticals at Emarsys, who has been analysing the data said: “We all saw the worrying news from both the OBR and the IMF about the economic impact coronavirus is having on national and global economies.
“Ecommerce is now more important than it has ever been — both from a business point of view to mitigate cashflow issues and from a consumer point of view to get access to goods and services. The more businesses now look to bolster ecommerce, the more we can offset what is a terrible situation.”
The tool used by Emarsys to identify these trends draws on more than a billion engagements and 400 million transactions in 120 countries, providing a global and regional picture of ecommerce activity and trends — a key indicator of overall economic conditions in these unprecedented times.
Key insights from Covid-19 Commerce Insight include how the pandemic is affecting the number of online consumer transactions, order numbers, the average order value, types of items purchased and more — in any industry and region in the world — in context of the extraordinary measures taken by governments globally.