02/06/2014

By Richard Acreman, CEO of WM360 – a technology services consultancy which recently broke through the £1 million profit mark after just three years of trading,

Here are my top tips for achieving rapid and sustainable small business growth:

Stay physically close to your customers

Let the customer dictate how and where you do business; remember, they are the reason that you have a business in the first place. Being on the ground alongside customers allows you to respond quickly to any requests and also opens the door for further business opportunities – accelerating your company’s growth.

Find a niche – set yourself apart from the crowd

Whether it’s your recruitment style, account management formula, or your company branding, it’s vital to ensure you have a USP that differentiates you from similar businesses.

The technology services market is already extremely saturated – and new start-ups are entering this sector at an alarming rate. Setting yourself apart is of utmost importance in order to establish your identity.

Have a carefully refined recruitment strategy

It’s important to base any recruitment decisions around the values and knowledge set of your existing clients; hiring in this way will ensure new employees settle into your team dynamic and have a good relationship with clients from the outset.

Graduates are also another valuable resource pool that businesses often fail to invest in adequately, especially if they are just trying to fulfil quotas. Graduates can bring in new approaches and ways of thinking that can help to keep a business grounded, and also provide a solid foundation for future growth.

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