17/12/2012
By Andreas Voniatis, Managing Director at Alchemy Viral
It’s that time of the year again when every two and a penny consultant starts publishing their views on what they think will be in or out for 2013 when it comes to web search optimisation for businesses. Here are five of the trendsSearch Engine Optimisation (SEO) experts will be focusing on come 2013.
Machine learning
It could be defined as storing and analysing a large number of elements on a client website over a period of time that will allow us to uncover statistics and patterns contributing to changes in search visibility. Some will have very lofty ambitions of attempting to reverse engineer the Google patterns and some will attempt to improve the semantic behaviour of their websiteto improve business.
Mobile
It’s an ever-increasing opportunity that simply won’t go away. Increasingly more people are using tablets and therefore trends will grow in relation to best practices for mobile including mobile specific html web- formatting. This will be particularly visible in retail businesses, as often products are sold through mobile devices.
Money-worth
Companies engaging in high effective and sustainable SEO are probably under the impression that they are paying through the nose, but they’re not. Businesses in 2013 may just come to realise that properly done SEO is expensive, but worthwhile. Deciding on low cost SEO may continue running the gauntlet and seeing website traffic drop. Businesses looking to retract on this old trend could be spending a bit more in the New Year but getting much more in return.
More reputation based
The relationship between SEO, SRM and PR is converging ever closer and more PR firms will offer SEO, the same way as SEO firms could possibly start offering PR services given the greater emphasis of search optimisation being people led and not links led. Content marketing is the new black when it comes to link attraction – activities PR people do day in day out.
Multilingual
More companies are realising the opportunity of SEO in different languages and territories. What was once the preserve of global brands will start being accessible to SMEs also. International SEO will also evolve by making more use of PR techniques to reach audiences.
