Organisations know there are many opportunities to transform customer relationships via the web and the creation of portals. But what is the best way forward? From dedicated web developments to extending individual business applications, such as trouble ticketing, the vast majority of organisations are failing to create a robust web strategy – they are simply adding information silos.
The key to successfully changing the customer relationship and driving end to end self-service has to be accurate, in depth customer information that encompasses the entire customer lifecycle, from lead acquisition through contracts to orders and complaint resolution. John Cheney, CEO, Workbooks outlines the role of CRM at the heart of any web-enabled customer strategy.
Have you been house hunting in the last few years? If so you would have studied floor plans and numerous internal photos, which may have included some that allowed you the full 360° experience. Then you would have gone on street view to peruse the area. You probably weren’t at all impressed that you had these options; in fact you probably expected to get all that information before you decided whether you wanted to go on a viewing.
In today’s work culture of ‘always on, always accessible’, employees have expectations of seamless access to documents and files both on and off the company network and on mobiles or tablets, without concern for potential security issues.
For years email has been the most effective tool for marketers to drum up business from new and existing customers. Even today it is by far the most effective weapon in a marketer’s armoury, but after years of over-use it is losing some of its impact and many feel its decline is terminal. But don’t be too quick to write off email marketing, there are tried and tested ways to make emails more effective by simply being more creative, relevant and making use of the latest personalisation technology.
In 2014 we live in a world which is constantly connected. The advent of cloud technology has meant we can now do business on the move, at any time, from any location.
It might have been a buzzword within the IT industry for some years now but more recently we’ve seen the mainstream appetite for – and adoption of – cloud computing rise significantly. Whether it’s public, private or hybrid services, the promise of greater flexibility, scalability and cost-effective pricing models has been too enticing for many businesses to ignore.
Fifty years ago, we all imagined that by the time we got to the year 2014, we’d all be living in a world run by robots. We imaged that by now, we would be living in a world similar to that of the Jetsons, where flying cars are the norm, communication is instantaneous and a robot greets you when you return from work. Although we haven’t quite achieved the flying car or the robot maid just yet, we shouldn’t underestimate the strides we have made.
Since its launch, 4G has seen a considerable uptake amongst UK’s large enterprises, offering superfast connectivity and increased workforce collaboration. However whilst larger firms are quick to adopt and reap the benefits, the question is, are small businesses making the most of the opportunities that faster mobile broadband can bring?
Antonia Seymour, Chief Commercial Officer of Nominet, looks at the essential things businesses need to know about the biggest change to the UK’s internet infrastructure
Matt Pierce explores how SMBs can use video to support their businesses effectively and efficiently.
Faced with ever increasing volumes of data and demand for storage, it’s simple for an organisation to spin up yet another virtual machine, and add or expand a disk to store even more data. Ultimately, however with data growth outstripping IT budget growth, a reactive approach isn’t sustainable and at some point financial considerations will force a more sophisticated response. It’s therefore essential that IT teams take a holistic view, considering solutions that will enable them to gain greater value from their information, and in parallel, avoid risks arising from regulatory compliance and legal claims.