It is no hidden secret that with the recent economic uncertainty and an increasingly competitive landscape, businesses have suffered. Customers are becoming less willing to part with their hard earned money and many brands are turning to new methods to ensure that customers return and remain loyal. For example, numerous businesses have looked to secure long term customer growth through implementing a loyalty programme. These can often prove to be hugely successful whilst also having a recognisable identity; think Tesco Clubcard.
Traditionally, the primary challenge for any business with a website has been to generate traffic from potential buyers. As a result, the last few years have seen an explosion of new online marketing methods focused on driving new customers, from search engine optimisation and video advertising through to social media and affiliate marketing.
While the concept of ‘big data’ is nothing new, the way in which businesses choose to make sense of the masses of data available to them is becoming increasingly important.
Over time, social media channels such as Facebook and Pinterest have become an integral part of our everyday lives. As a result, the retail industry has seen the proliferation of e-commerce retailers marketing their companies and products through Facebook and other social media platforms, with many experiencing significant success.
Great brands require more than just a good product – it’s the full experience people have across the product, all interactions and their outcomes. Like consumer businesses aspire to be a lifestyle brand, I believe we are in the midst of creating workstyle brands that will change the way we communicate, collaborate and work – forever.
It’s no secret that the UK’s small businesses, with their dynamism and agility, have long been the envy of many of Britain’s biggest enterprises. The rate at which the UK creates and adopts new technologies plays right into the hands of those quickest to react, and small businesses are able to simply avoid many of the challenges of scale that come with size, whether that’s coordinating the work of hundreds of employees across multiple locations or sharing knowledge across disparate functional groups. As a result of this greater flexibility, small businesses are better able to respond to new challenges and opportunities as they arise.
Posted on 14th April 2014 in Business Education, Business Growth, Business Management , Business Support, Cloud Computing, Home Business, How To Guides, HR, Leadership & Management, Office Space & Management, Social Media, Tech & Innovation, Training.
Social media is a powerful and persuasive environment. Online interactions via Twitter or Facebook have now replaced local coffee shops as gossip centres. This has changed the way that news spreads, and most significantly, the speed that it circulates. Now, anyone and everyone can share a negative story within seconds, and retweets only fuel the fire.
Dr Ganesh Rao, founder of health and beauty comparison site TreatmentSaver.com discusses how businesses can leverage the increasing visibility of the internet and social media to boost business.
There was a golden age in the years before the internet.
Clients of lawyers, accountants, architects, business consultants and financial advisers looked up to and respected their advisers. In fact, it was a two-way thing.
April 6th marks the start of new tax year and is the perfect time for small business owners to get rid of bad habits and make some resolutions on how to improve their strategy for the rest of the year.
There has been a significant rise in businesses implementing Bring Your Own Device (BYOD) strategies. This comes as no surprise following research by Cisco which revealed that of today’s Generation Y; around 90% check their smartphones first thing in the morning – reinforcing the fact that today we are in an ‘always on’ environment. Whilst BYOD can bring a number of benefits to businesses, including cost savings, there are some steps every organisation should take before implementing it organisation-wide.
Articles in newspapers and magazines are hugely influential – which is why large organisations spend £100,000s on expensive PR teams, and politicians go to such effort to be interviewed (although they are often a case study of the wrong way to do it!).