Catriona Oldershaw, Managing Director of Synthesio UK, discusses the common mistakes businesses make that stop them getting full value out of social media.
Staying front of mind is half the battle won when it comes to maintaining a successful business online. Too many people focus all their efforts on winning new business, when actually strengthening your relationship with your existing customers makes more sense financially. These people already have a certain level of trust with your brand, leaving less work on your part for them to complete a purchase.
I recently went to the Social Customer Service Summit run by Our Social Times. The event was attended by major brands and technology providers in the social customer service space and looked at all angles of the topic of social customer service in relation to larger organisations, but if you are a small business or for that matter an entrepreneur is this relevant to you?
“Generating Social Capital” is the title of a new report for SMEs published by Kingston Smith LLP, chartered accountants and leading advisers to entrepreneurial businesses.
From Facebook and Twitter, to Wordpress and Google Analytics, there are tons of websites and services out there that can help you run and promote your business online.
Depending on the type of business you’re in, you might choose to make the most of one, two or several. But to get you started, take a look at our guide to the services you should know about.
Prithvi Shergill, chief human resources officer at HCL Technologies, explains what is necessary to tackle future challenges.
Unsurprisingly, security is the top enterprise concern for the burgeoning smartphone movement. The influx of mobile devices into the work place, which initially elicited fear, has now largely been met with complacency. Whilst more and more companies are allowing employee owned devices into the work place, the vast majority of these are governed by policy only (if anything). This approach leaves organisational security in the realms of trust and companies unwittingly at risk.
In recent years, a growing number of savvy employers — large and small, multinational and local — have identified young people as their secret weapon in the war on talent. They recognise that investing in the talents of graduates, school-leavers, apprentices and young people looking for their first role after college can pay dividends. They are reaping the benefits of a diverse and multi-skilled workforce and meeting the challenging demands of the modern economy.
It would make sense for just about any business, especially one that’s starting out, to integrate social media networking into its business strategy; cementing relationships in and outside their respective industries and having business contacts in abundance. These “friends” and contacts may very well vouch for your services down the road and it’s no secret people have a tendency to often choose their friends’ recommendations over their own findings.
Over the last two decades the internet has transformed the way people buy – everything from low-value household commodities to high-value business services. The new web-savvy customers gather most of the information before they engage with sales representatives of the selected companies. As a result the power balance between the buyer and the seller has fundamentally changed. Steve Gilroy, CEO of Vistage, examines this fundamental market change.
There is so much potential for home retailers and small businesses when selling on online marketplaces. But with so many platforms to choose from, it can be hard to know which will suit the needs of your business and reach the right audiences. To help retailers make the most of the marketplaces available to them, ChannelAdvisor has come up with some top tips to amplify sales and expand your online presence.
Posted on 7th May 2014 in Business Education, Business Growth, Business Management , Content, Email Marketing, How To Guides, Internet Marketing , Marketing, PR, Retail, Sales, Social Media, Software , Start-ups, Tech & Innovation.
In a digital age, for Generation Y and Z, training must be brought to life, interactively, bit by bit. Generation Y has been shaped by the technological revolution that occurred throughout their youth with smart phones and tablets now the norm and being online and connected 24/7 seen as essential to the vast majority. Five years from now the intake of Generation Z employees will consist of people who have only ever known a wireless, hyper-linked world.