As marketing’s quest to accelerate new and repeat sales remains unchanged, the means to that end has entirely shifted over the past few years. This fundamental shift can be tied, in part, to digital innovation; however, it’s not just about technology. It’s about the lifestyle shift, and what could be considered people’s ‘workstyle’ shift — which I’ll define as a person’s expectation and preference in how they work and engage with a company.
According to new research conducted by the leading provider of tamper evident solutions in the UK, two thirds of British employees working in data-sensitive sectors have updated their social media accounts while at work, despite the use of phones being strictly prohibited during work hours. Furthermore, one fifth admitted to breaking this rule as regularly as once a day or more.
Have you been house hunting in the last few years? If so you would have studied floor plans and numerous internal photos, which may have included some that allowed you the full 360° experience. Then you would have gone on street view to peruse the area. You probably weren’t at all impressed that you had these options; in fact you probably expected to get all that information before you decided whether you wanted to go on a viewing.
Tablet shopping is growing four times faster than mobile, latest figures from Rakuten reveal
Many businesses use both social media and email marketing, but it is imperative to use them in harmony for maximum impact, as Kestrel Lemen, Marketing Strategist at Bronto, explains.
If you feel nervous about using social media to build your brand, you’re not alone. But whether you love it, hate it or don’t understand it, social media is a large piece of the brand building pie and you need to be using it. Here, Marketing Experts from Brand Brain Magazine describe the five of the most common fears that might be keeping you from achieving your social media goals and building brand buzz.
Social media is always a hot topic on Bizcrowd, with the same questions popping up time and time again. How can it help me grow my business and engage with my customer base? Will it take up a lot of my time? How do I get started?
Here, our Customer Experience Manager Anneline explains how social media can benefit your business, without taking up a lot of your time.
The days of the hard sell are over. What works today to build a brand (both for businesses and individual leaders) is content marketing – delivering information of value to a targeted audience and promoting it strategically across a variety of social media platforms.
The Marketing Department is a key area of any well-respecting business. Although the c-suite may not understand exactly what they get up to, they do understand that it works. Yet for any marketing professional worth their salt, and for any director with their finger on the pulse, effectively measuring ROI of digital marketing efforts can be somewhat elusive.
Social media and review sites are becoming increasingly popular as a way for consumers to engage with brands, whether that be letting them know how happy they are with the service they have received or venting their anger if something doesn’t quite go to plan. A recent Neilsen report suggested that more people than ever are using online recommendations and reviews as a deciding factor when making a purchase. Almost 70 per cent of the respondents in the 2013 survey revealed that they trust consumer opinions posted online, a seven per cent increase from 2007.