Social media is an inexpensive tool that can be a valuable asset in the development of your online reputation. The explosion of social media in recent years can be daunting, but understanding where to direct your efforts is key to streamlining your approach and maintaining a successful social media presence.
Posted on 4th December 2014 in Social Media.
The Digital Marketing Show is over for another year. Thousands flocked to ExCel, London for the essential resource for the marketing professional looking to boost sales using search, social and email, to learn how to ‘go mobile’, to gain access to the experts, to find the best in class suppliers and get digital marketing advice & tips.
Cyber Monday is a hot date in the diary. With all retailers jumping on the bandwagon to make sales, getting ahead of the game to ensure your business can compete is crucial this year.
Pretty much every business you come across these days, has one or multiple social media links on their website. However, arguably, the majority of businesses are paying lip service to these channels. Many businesses do not seem to know what to do with them, and most seem to be uncertain of the ‘social media’ ROI. And without that clarity of purpose, it is next to impossible to gauge what is an appropriate level of energy and effort.
Posted on 23rd October 2014 in Social Media.
There are two ways of interpreting the use of social media: firstly as a tool for recruitment, and secondly as a screening process for candidates. In regards to using social media as a tool for recruitment it is certainly not an integral or essential component of the process although it can of course be used to promote an employer brand to candidates and reinforce your brands status and appeal. Social media should largely be used simply as a way to warm a candidate to a company. It is inevitable that employers will use social media to profile candidates, and for some industries, such as IT and technology, it is essential that a candidate has a professional presence on the internet and this is something employers may possibly be on the lookout for.
Posted on 13th October 2014 in Social Media.
Keyword ranking data is critical for all business owners. It’s often seen as traditionally being an SEO metric, however for those in the know the data provides insight into competitive intelligence, consumer preferences and behaviour highlighting tactical opportunities.
The digital landscape has witnessed dramatic changes in the past four years. A more connected world in which brands can take full advantage to reach their audience. Internet use has increased by 53%. We’ve gone from 100 million active Twitter accounts in 2010 to more than 600 million today. And the number of Facebook users has vaulted from 300 million to 1.28 billion worldwide, with 1 billion active users on mobile devices too.
Posted on 15th September 2014 in Social Media.
With over 60% of the world’s population active on social networking sites, no one can deny that social media hasn’t had a profound impact on how we interact as a society today. The frequent use of social media by individuals in a personal capacity for all manner of purposes quickly led to the discovery that it could be used as an extremely powerful and targeted marketing tool for companies, and while it was seemingly clear how B2C marketers could utilise platforms such as Facebook, Twitter and YouTube to engage with their customers, the rules of engagement for social media in the B2B world were slightly less obvious and it almost became seen as a kind of arcane art to many companies in our sector.
Posted on 12th September 2014 in Social Media.
With over 1.4 billion people subscribed to Facebook worldwide, it’s clear to see that the internet and digital engagement has become ingrained in our everyday personal and working lives. The emergence of the Internet and ever-evolving introduction of new social media platforms has transformed how we as consumers share, interpret and gather information.
Posted on 5th September 2014 in Social Media.
Once upon a time a brand looking to increase sales could call up their agency, slap together a back-of-a-fag-packet radio commercial with a brash Buy! Buy! Buy! Call-to-action and they were pretty much good to go. Today, things are different and nowhere more so than in social. The interrupt-and-repeat mass advertising mode just doesn’t cut it.
Posted on 14th August 2014 in Social Media.
In this article, we are going to take a look at the evolution of social media in the business world, and explain how, ironically, it is playing a pivotal role in boosting productivity in the workplace
Posted on 23rd July 2014 in Social Media.