Pretty much every business you come across these days, has one or multiple social media links on their website. However, arguably, the majority of businesses are paying lip service to these channels. Many businesses do not seem to know what to do with them, and most seem to be uncertain of the ‘social media’ ROI. And without that clarity of purpose, it is next to impossible to gauge what is an appropriate level of energy and effort.
Posted on 23rd October 2014 in Social Media.
There are two ways of interpreting the use of social media: firstly as a tool for recruitment, and secondly as a screening process for candidates. In regards to using social media as a tool for recruitment it is certainly not an integral or essential component of the process although it can of course be used to promote an employer brand to candidates and reinforce your brands status and appeal. Social media should largely be used simply as a way to warm a candidate to a company. It is inevitable that employers will use social media to profile candidates, and for some industries, such as IT and technology, it is essential that a candidate has a professional presence on the internet and this is something employers may possibly be on the lookout for.
Posted on 13th October 2014 in Social Media.
Keyword ranking data is critical for all business owners. It’s often seen as traditionally being an SEO metric, however for those in the know the data provides insight into competitive intelligence, consumer preferences and behaviour highlighting tactical opportunities.
The digital landscape has witnessed dramatic changes in the past four years. A more connected world in which brands can take full advantage to reach their audience. Internet use has increased by 53%. We’ve gone from 100 million active Twitter accounts in 2010 to more than 600 million today. And the number of Facebook users has vaulted from 300 million to 1.28 billion worldwide, with 1 billion active users on mobile devices too.
Posted on 15th September 2014 in Social Media.
With over 60% of the world’s population active on social networking sites, no one can deny that social media hasn’t had a profound impact on how we interact as a society today. The frequent use of social media by individuals in a personal capacity for all manner of purposes quickly led to the discovery that it could be used as an extremely powerful and targeted marketing tool for companies, and while it was seemingly clear how B2C marketers could utilise platforms such as Facebook, Twitter and YouTube to engage with their customers, the rules of engagement for social media in the B2B world were slightly less obvious and it almost became seen as a kind of arcane art to many companies in our sector.
Posted on 12th September 2014 in Social Media.
With over 1.4 billion people subscribed to Facebook worldwide, it’s clear to see that the internet and digital engagement has become ingrained in our everyday personal and working lives. The emergence of the Internet and ever-evolving introduction of new social media platforms has transformed how we as consumers share, interpret and gather information.
Posted on 5th September 2014 in Social Media.
Once upon a time a brand looking to increase sales could call up their agency, slap together a back-of-a-fag-packet radio commercial with a brash Buy! Buy! Buy! Call-to-action and they were pretty much good to go. Today, things are different and nowhere more so than in social. The interrupt-and-repeat mass advertising mode just doesn’t cut it.
Posted on 14th August 2014 in Social Media.
In this article, we are going to take a look at the evolution of social media in the business world, and explain how, ironically, it is playing a pivotal role in boosting productivity in the workplace
Posted on 23rd July 2014 in Social Media.
As marketing’s quest to accelerate new and repeat sales remains unchanged, the means to that end has entirely shifted over the past few years. This fundamental shift can be tied, in part, to digital innovation; however, it’s not just about technology. It’s about the lifestyle shift, and what could be considered people’s ‘workstyle’ shift — which I’ll define as a person’s expectation and preference in how they work and engage with a company.
According to new research conducted by the leading provider of tamper evident solutions in the UK, two thirds of British employees working in data-sensitive sectors have updated their social media accounts while at work, despite the use of phones being strictly prohibited during work hours. Furthermore, one fifth admitted to breaking this rule as regularly as once a day or more.
Have you been house hunting in the last few years? If so you would have studied floor plans and numerous internal photos, which may have included some that allowed you the full 360° experience. Then you would have gone on street view to peruse the area. You probably weren’t at all impressed that you had these options; in fact you probably expected to get all that information before you decided whether you wanted to go on a viewing.