In February this year, when a meagrely Twitter population of self-promoters and internet junkies was suddenly invaded by hoards and hoards of regular people, something quite special happened. A community appeared which represented a reasonable cross-section of society, happily donating their thoughts and feelings to a bottomless database of information, all instantly accessible through Twitter Search.
Posted on 28th August 2009 in Social Media.
A pretty common question these days is “which social network is the best?” – And to that I usually say – “the one that helps you meet your marketing objectives” – and in that regard, many are great, but for different reasons.
Posted on 2nd August 2009 in Social Media.
Whilst you and I were asleep one night, the business world apparently changed completely says Ed Stivala, who assesses the value of ‘keeping up’! It’s frequently said that we all now need to be adopting social media in order to survive – let alone grow and prosper! In fact, it seems that if you are not “LinkedIN” these days then you should “Facebook” the facts that you are basically a “Twitter” and there is no “MySpace” left for you.
Posted on 29th July 2009 in Social Media.
One of the most common reason stated by small businesses for not embracing social networking is that they can’t measure or, worse yet, don’t believe there is any solid return on the investment of participation. I get emails almost daily from frustrated marketers who want to dive more fully into social networking, but can’t convince the boss that it’s worth it.
Posted on 27th July 2009 in Social Media.
In the last 10 years there has been a relative explosion in the places and reach that individuals and small businesses can get from using social media. Social media is the collection of socially based sites on the internet where interaction and the provision of content allows businesses and individuals to present their products and services and interact with potential customers, find suppliers and partners and interact with customers.
Posted on 22nd July 2009 in Social Media.
Networking has been a core tactic for building and marketing businesses long before the internet came of age and certainly even more so with the explosion of services such as LinkedIn, Twitter and Facebook. Web technology and the mass appeal of making connections online makes social networking an attractive channel for businesses that want to extend their word of mouth reach, credibility and influence.
Posted on 15th July 2009 in Social Media.
Social Media has definitely become THE thing to discuss online and everywhere else . . . whether it’s Twitter or Social Networking there seems to be a number of people writing ‘knowledgeably’ and from an ‘expert’s’ point of view about the rise in the use of all these online channels.
Posted on 8th July 2009 in Social Media.
By now, most businesses are aware that social media is here to stay and is not simply a spur of momentary madness nor is it a passing fad; but for a business with little or no experience in this powerful new medium of brand exposure, the prospect of ‘dipping your toe in the water’ can be pretty daunting if not completely alien. But you realise you can’t avoid it. You know that you need to take the plunge to retain competitive edge, but you don’t know where to begin. What should be the first steps you take?
Posted on 1st July 2009 in Social Media.
Social media is everywhere at the moment, you can’t pick up a paper or browse a news site online without finding a mention of it somewhere, and probably 90% of this is focused on Twitter. With all the noise around it, brand owners are starting to sit up and take notice, and ask how social media can be used as a commercial tool.
Posted on 24th June 2009 in Social Media.
Twitter has been described as the “next big thing” in social media and online marketing. The service currently has approximately 10 million subscribers, the majority of whom are an extremely loyal fan base of the medium. The key to success on Twitter is to understand how to use it within accepted guidelines and unwritten rules, but also how to adapt to how Twitter is utilised for specific goals. The key reasons why you may want to be on Twitter Include
Posted on 10th June 2009 in Social Media.
To many of us, blogging is still a strange phenomenon. We’ve been excited by it in the mass media. We’ve heard the stories of bloggers taking on large corporations and winning their quests for better products and the ‘revolution of grassroots media’ and all that comes along with it. In order to better guess what’s next, we need to take a closer look at what blogging really is, and it’s history.
Posted on 3rd June 2009 in Social Media.