Social media and the Internet has had a huge impact on the way we consume and share information and changed the way people make decisions, from the entertainment we consume on Netflix, to choosing holiday destinations on TripAdvisor.
Posted on 26th May 2015 in Social Media.
Business people, just like politicians, film stars, sports figures and singers know the value of social networks. What better way to get a message across quickly and with almost no cost at all to a potential public of millions?
Posted on 12th May 2015 in Social Media.
While at the time of writing, the identity of the next Government remains shrouded in mystery, what is clear is that 2015 has been the first truly digital election campaign in the UK
With billions of active social media users around the world, it comes as no surprise that many businesses are choosing to take action and implement social media policies. A social media policy provides you with the opportunity to set out what is deemed as the appropriate and inappropriate use of social media by employees. But with so many people using social media to voice their honest opinions and thoughts, how far should you go?
Posted on 1st May 2015 in Social Media.
Despite many ways in which customers can get in touch with businesses these days, social media, the most recent addition to the mix, has emerged as the preferred way for consumers to reach out to brands directly. Recent studies have shown that 67% of consumers have used a company’s social media site for servicing and 33% of social media users even prefer to contact brands using social media rather than the telephone.
Posted on 17th April 2015 in Social Media.
The growth of social media platforms in our lives has significantly altered the way we communicate with each other, both at home and in the workplace. From Facebook to Flickr, social media provides instant access to information and promotes cross-functional collaboration. So why wouldn’t businesses be on board? Without engaging with one another, how can an organization expect its employees to maintain a sense of team spirit or corporate culture?
Posted on 13th April 2015 in Social Media.
Earlier this year Facebook revealed that it was working on a spin-off product focused on workplace communications, which will enable users to keep professional contacts separate from the personal details they share with friends.
Social media is bringing more benefit and more opportunity to businesses than ever before. From social selling to customer engagement, organisations that get their social media strategy right, are finding success. However, the basics of using social media still hold true and using it to bolster brand awareness remains one of the strongest drivers of any strategy.
Social media may be fun and exciting — but it is no substitute for traditional marketing. No company will build a business by social alone; it has to be done in conjunction with other marketing tools such as SEO, email marketing and PR.
That does not, however, mean that companies should ignore social either; indeed in markets such as IT and media, social activity is essential to prove business credibility.
Every marketer worth their weight in leads is savvy to the almighty, ever-reaching power of social media. And if you’re a budding, or established business owner, things shouldn’t be any different.
Trying to prevent departing employees from poaching clients and taking contact databases has always been a big issue for SMEs but the increasing importance of LinkedIn in the business community is throwing up a new challenge.
The numbers are staggering, 74% of consumers rely on social media to guide purchasing decisions. Before they’ll add a product to their baskets, they check peer reviews and comments. A further 60% of consumers interact on social media with the brands they buy from. This is why, for a truly efficient E-Commerce strategy, social media makes up (or should make up) an integral part of your approach!