There are many factors that play into corporate decision-making. In my forthcoming book, I have created an entire framework that leaves no stone unturned when making large-scale corporate choices, from investor reports to surveys to public and private news sources.
Posted on 21st July 2015 in Social Media.
Due to the rise of the Internet it is now easier than ever before to launch your own business. The digital revolution is also helping companies to market their products and services in new and exciting ways – without costing a penny. This guide provides you with all you need to get started on social media!
Posted on 20th July 2015 in Social Media.
Social Media is here to stay, whether it be the instantly disappearing messages from Snapchat to the more detailed blogs of Tumblr. Most employers will recognise that most of their staff now have some form of social media presence. Understanding how social media should be used at work and what businesses may need to have in place to ensure employees are not breaching any contractual obligations is crucial.
The issue of trademarking hashtags is probably not one you have ever given much thought, but if you run a business, charity or another organisation that markets itself proactively, it is certainly something worth keeping an eye on.
Social media has taken the world by storm, and although a company’s website is the pivotal point of its online presence, being active on social media can be a complimentary component and a powerful one at that.
Posted on 10th July 2015 in Social Media.
Communicating in 140 characters can seem like quite a limited and foreign concept for people new to the “twitterverse”, but Twitter offers a very unique way to communicate with both your existing customers and potential new ones.
Posted on 8th July 2015 in Social Media.
There has been a lot of media coverage about the how social media can help business create effective dialogue with their customers and moreover help those businesses to grow. Some commentators have begun to question the value of social media and whether it is really effective for businesses.
Posted on 1st July 2015 in Social Media.
The number one leisure activity after watching TV you ask? Social media of course and June 30th marks the sixth annual Social Media Day. An event aimed at celebrating contributions made in social media by developers and users, as well as encouraging more people and businesses to embrace it.
Posted on 29th June 2015 in Social Media.
Would you put an apprentice on stage at a conference representing your business? Or send the office junior to an interview with a journalist? No? I didn’t think so. Most business owners would immediately recognise the risks of either of those actions. Yet when it comes to social media, it seems many business owners still don’t appreciate the reputational risks associated with passing down responsibility to the youngest member of the team.
Social media has transformed the way we source information, meet people, and find jobs. In the technology industry the most attractive potential candidates are those who have grown up and evolved with digital. These are the people that don’t see Twitter as “just another social media channel”, but as a social search engine to which they contribute, engage and network.
Historically, brands used focus groups to obtain feedback on products. Whether for prototype products or messaging and branding, getting reactions directly from the consumer has always been invaluable. However, traditional focus groups were often time and labour intensive, costly and not altogether reliable. Indeed, interaction of this kind could be said to be counterintuitive, with respondents feeling pressure to answer in a particular way.
Posted on 3rd June 2015 in Social Media.
Did you know that Pinterest drives more traffic than Twitter? And that 47% of Pinterest users have bought a product as a direct result of a pin? Pinterest is one of the fastest growing social networking sites in the world. In the UK specifically, Pinterest has seen a 90% growth from 2011 to mid-2013.
Posted on 1st June 2015 in Social Media.