The basket value of online clothes shoppers who use a virtual fitting room while making their purchase is an average of 7% higher than shoppers who don’t, more than offsetting the general 1% decrease in average basket values experienced by UK clothing e-tailers over the last year.
Question: If every company wants to delight its customers, then how come we don’t spend most of our customer days delighted?
The reality is that customer service has reached the pits!
As a business it might seem like that the opportunities for growth are myriad and many. Quite simply, this isn’t the case. There are only 4 ways for you to grow your business. There are many ways of making profit, but if you want to expand and grow the business overall then there are only four routes for you to take.
Nicola Cook talks about increasing sales and growing your business.
Posted on 5th June 2014 in Sales.
Effective recalls must run like a well-oiled machine. Every aspect needs to be coordinated and documented, while communications have to be well targeted. Correspondence between disparate partners creating and selling the faulty product and the affected consumers purchasing the product must be made swiftly. Each individual concern of those affected has to be answered with an authoritative response. In addition, every detail must be documented carefully to prove due diligence to regulators.
Lara Morgan talks about growth in times of both prosperity and austerity
Posted on 4th June 2014 in Sales.
Every business needs a strategy, whether it’s a formal, written and generally agreed strategy or a more ad-hoc approach.
Strategy is about change, a plan of action to get there and a framework for taking that action.
If you’re deliberately targeting an overseas customer base or acquired them recently, have you had that moment when you say, “What? You want to pay me in euros/dollars/rupee/etc.?”
Having navigated your way to finding reliable trade partners, understanding the perks and quirks of your new market, and getting to grips with the legal implications, you may have thought the main challenges of breaking into a new market were behind you.
David Binks, President, FedEx Express Europe, Middle East, Indian Subcontinent and Africa (EMEA), reflects on the first one hundred days in his new position and offers insights into the state of play for European businesses and the logistics community.
Richard Ransom, Product Marketing Manager, Bottomline Technologies, considers whether the ability to now embed strong DD control and management within the payment process will make 2014 the year of the B2B Direct Debit.
IT now permeates every fibre of every business — and increasingly it must extend outside the traditional business boundary. With 77% of people using mobile as primary route to the internet according to Google Think Insights, organisations need to think carefully about how best to interact with customers across multiple channels.
But while it is tempting to exploit online and mobile channels to streamline processes and encourage customers towards self-service activity, cost alone should not be the driver.