By Christelle Fraysse, CMO, Workbooks Sometimes it’s like we can’t really see each other. Sales and marketing should work closely together, that’s always the ideal. But too often they seem to work in parallel, each ticking their own boxes and meeting their own KPIs, while missing out on the direct collaboration that would make both […]
It may not have been an easy ride in the beginning, but it was certainly better than struggling with a business that had promise, but made no money.
Digital technologies have already had a profound effect on field service teams and their role in digitally transforming organisations.
By Dita Peskova, cognitive hypnotherapist at YouniqueTherapy.com Cold calling is an essential tool for many business owners – and to do it successfully requires good nerves, a thick skin and, of course, an ability to sell. However many people, despite its importance within their business, shun away from cold calling and find it extremely stressful. […]
We have heard it all before I’m sure but sometimes we can forget the basics of generating sales from both new and existing clients so here’s 10 ways to win new business, all the while keeping you or your product prevalent in clients minds.
Posted on 13th August 2015 in Sales.
In business, relationships are crucial. You need to know your customer inside out. What drives them? What keeps them awake at night? What solutions can you bring to the table? When you’re selling to millennials, who will make up more than 50% of the global workforce by 2020, this deeper understanding is more important than ever.
To outsiders, sales and marketing teams are often seen as one aligned unit; two teams working simultaneously towards one common goal. However, the reality rarely lives up to the perception. There are actually significant gaps in terms of how companies manage the process of turning a prospect into a qualified lead, and passing that lead successfully to the right sales rep.
CRM success stands or falls on the attitude and commitment of the sales team – and too often complex systems, excessive numbers of fields and slow response times are enough to quickly disenfranchise sales people, leading to inaccurate and outdated information that is utterly useless. It doesn’t have to be that way. Here I will explain how to get the sales team engaged with CRM.
Posted on 5th August 2015 in Sales.
Recruiting and retaining talented sales staff, particularly in a telephone sales environment, continues to be a perennial challenge.
When you hear the word ‘selling’, does it make you cringe inside? Well let me tell you, you’re not alone! In fact, most of the people that we help wouldn’t consider themselves traditional salespeople. If anything, they shy away from it because of what it can represent to them and the world – insincere individuals trying to push a product or service on you that you don’t want.
Posted on 22nd July 2015 in Sales.
The latest Global Retail Ecommerce Index study shows that Europe, Great Britain, Germany and France are the most promising countries for ecommerce. These markets represent fantastic opportunities for pure play online retailers; for example Asos, an online retailer that doesn’t have any physical stores.