Speaking in public – even about the business you love – is a widely held fear. So how do you turn fear into confidence?
Posted on 5th July 2016 in Sales & Marketing.
It’s that season again. Thousands of creatives and innovators descended on the French Riviera recently to celebrate creativity and all it entails at Cannes Lions Festival. Talking shop over glasses of rosé, the industry came together to explore how brands can continue to captivate and fascinate increasingly savvy consumers. The festival continued its track record […]
The art of being a good listener is tough to master. As a business operating online though, it’s an essential one to get right. Customers are more empowered than they’ve ever been, with a multitude of ways to publicly express their feelings about a particular company, and the value of their feedback has never mattered […]
Posted on 30th June 2016 in Sales & Marketing.
With 500 million monthly active users, Instagram is one of the biggest social media platforms on the planet. With so much active engagement, it’s no wonder companies are flocking to Instagram to show off their products and services and create a sense of community for their customers.
Posted on 29th June 2016 in Sales & Marketing.
Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage.
Customer satisfaction is fundamental to any business. However, while senior management should lead by example, sole responsibility shouldn’t just rest at the top of your company.
When it comes to setting a marketing budget there are two key questions which run through every marketers head: how much should be spent and importantly, where should it be spent? Such questions echo through marketing departments across the globe. The former can be lazily answered by saying “the same as last year” or “as […]
Posted on 17th June 2016 in Sales & Marketing.
The chief marketing officer (CMO) now has a seat at the executive table, and for good reason – marketing departments around the world have an increasingly larger effect on a company’s bottom line.
When you think of personal brand, do you think of Oprah and Steve? Of brands that are, quite simply, the names of their owners? This is right; however, a personal brand is so much more than that. A personal brand can stand alone, walk side-by-side with a corporate brand or lie just beneath the surface, […]
Posted on 14th June 2016 in Sales & Marketing.
Regardless of time and place, amazing writers are always in high demand. The ability to communicate clearly and tell an interesting story are not only great for business, they are essential in a highly competitive market. As a content manager I can tell you that unfortunately, amazing writing abilities are not easy to source. In finance it’s even more […]