I worked on my first marketing video back in about 1991 or 1992 when I was a product marketing manager for ICL (used to be the biggest UK Computer company). We crafted a lovely product video showing the product features and benefits in which my hand was filmed typing on the keyboard of an early […]
Posted on 16th September 2016 .
In the midst of the recent British political mayhem, it was his once in a lifetime chance to become the leader of one of the world’s greatest powers. But…
Posted on 16th September 2016 .
If you are finding yourself asking this question, you might want to stop and rethink your social media strategy. Channels such as Facebook offer businesses an opportunity to build a brand identity, tell a story, create a unique tone of voice and engage with customers in a way that no other platforms do.
Posted on 14th September 2016 .
PR is essential to your business’ growth. Whether you’re looking to attract new customers, raise your profile locally or secure investment, communicating with your audiences effectively will transform your business’ reputation. PR is seen as a nice-to-have for big businesses, synonymous with major budgets and huge campaigns and stunts. The reality is, as a business […]
Posted on 14th September 2016 .
Social media is fun – it’s networking online after all! And yet in business, keeping up a social media presence can quickly drop down the list of priorities and start to feel like a chore.
Posted on 12th September 2016 .
Rumours of its death may have been circling for years now but the truth is that email marketing is still one of the most effective ways for small business owners to get their name out there. For a relatively low financial investment and a little know-how you can start to reap some real tangible benefits. […]
Posted on 5th September 2016 .
“We need a new CRM system”, “we need a new sales team”, “we need a new sales strategy”, “let’s find a rain-maker” are all terms bandied around at management team meetings and networking events when the conversation turns to the topic of how to accelerate sales growth, or, even worse, how to arrest what looks […]
Posted on 2nd September 2016 .
With so many people researching businesses thoroughly before purchase, online reviews from other customers are often seen to give the most authentic and genuine representation of a particular product and may significantly influence people’s buying decisions.
Posted on 31st August 2016 .
As Henry Ford famously said: “If everyone is moving forward together, then success takes care of itself.” Working together isn’t just about signing a contract with a customer or supplier to say that there will be weekly emails or phone calls. In the world of PR and social media, working together is essential, and the […]
Posted on 30th August 2016 .
Marketing automation used to be simple. Send an email with an offer. Track which prospects clicked on the link and filled out the form on the landing page. Pass the right leads along to the sales team. Now that many marketers are asked to drive the customer experience, they are taking a more sophisticated approach […]
Posted on 30th August 2016 .
If pop-up are part of your advertising strategy, you may want to reconsider after Google announced plans to penalise websites featuring them.
Posted on 25th August 2016 .
Online retailers are focusing more on retaining existing customers than acquiring new ones, as the active customer retention rate reached a record high in the May to July period this year.
Posted on 25th August 2016 .
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