The retail industry is changing, and smaller businesses must adapt or die if they wish to remain competitive. As the number of products available for online purchase continues to soar, and with footfall down on Britain’s high streets, the question remains – how can firms carve a niche for themselves and drive customer loyalty?
Posted on 18th August 2016 .
Christianity is the world’s largest religion, with an estimated 2.2 billion followers. Pope Francis has nearly 10 million followers on Twitter. And the Bible is a great example of content marketing with over 40 writers contributing over a 1500 year period, there’s a central message threaded throughout the bible and it speaks with an authentic […]
Posted on 17th August 2016 .
What do the colours you choose in your branding say about your company, and are you sending the right message?
Posted on 17th August 2016 .
When going it alone, or on a small scale, it can be tempting to dismiss marketing and other such expenses as out of your league. Could you really afford the costs of marketing, and would it reap rewards sufficient enough to make it all worthwhile?
Posted on 17th August 2016 .
Almost three-fifths (59%) of large UK retailers are unable to link online and in-store behaviour and sales.
Posted on 16th August 2016 .
Top tips on companies finding success overseas.
Posted on 16th August 2016 .
As a small business owner you’ve probably spent years working to create, refine and establish your brand. It’s the thing that makes you unique and allows your customers to instantly recognise you. The world’s most successful brands not only help to set them apart from the crowd but can build loyalty, generate revenue and inspire […]
Posted on 16th August 2016 .
The mistake that many entrepreneurs make when starting up their business is that they undervalue the power of project management.
Posted on 16th August 2016 .
Clients always ask us whether they should continue B2B demand gen programmes through the holidays, the key ones being the summer holidays in July and August and Christmas. Our answer to this is always yes but……. There are a number of pragmatic things to consider and ensure continued success of your campaigns, here they are […]
Posted on 15th August 2016 .
So you’ve decided to launch a content marketing campaign? But, now what? Firstly, before you kick anything off you need to determine what form of media your content is adaptable too.
Posted on 15th August 2016 .
A logo is a visual image used to demonstrate the message of your brand, these carefully curated designs are used to connect with your audience on an emotional level and when executed correctly create strong ties between the user and the brand they’re engaging with.
Posted on 15th August 2016 .
Marketing professionals are struggling to practice what they preach, with new research finding that they are the worst at measuring the ROI of their own activity.
Posted on 10th August 2016 .
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