Rumours of its death may have been circling for years now but the truth is that email marketing is still one of the most effective ways for small business owners to get their name out there. For a relatively low financial investment and a little know-how you can start to reap some real tangible benefits. […]
Posted on 5th September 2016 .
“We need a new CRM system”, “we need a new sales team”, “we need a new sales strategy”, “let’s find a rain-maker” are all terms bandied around at management team meetings and networking events when the conversation turns to the topic of how to accelerate sales growth, or, even worse, how to arrest what looks […]
Posted on 2nd September 2016 .
With so many people researching businesses thoroughly before purchase, online reviews from other customers are often seen to give the most authentic and genuine representation of a particular product and may significantly influence people’s buying decisions.
Posted on 31st August 2016 .
As Henry Ford famously said: “If everyone is moving forward together, then success takes care of itself.” Working together isn’t just about signing a contract with a customer or supplier to say that there will be weekly emails or phone calls. In the world of PR and social media, working together is essential, and the […]
Posted on 30th August 2016 .
Marketing automation used to be simple. Send an email with an offer. Track which prospects clicked on the link and filled out the form on the landing page. Pass the right leads along to the sales team. Now that many marketers are asked to drive the customer experience, they are taking a more sophisticated approach […]
Posted on 30th August 2016 .
If pop-up are part of your advertising strategy, you may want to reconsider after Google announced plans to penalise websites featuring them.
Posted on 25th August 2016 .
Online retailers are focusing more on retaining existing customers than acquiring new ones, as the active customer retention rate reached a record high in the May to July period this year.
Posted on 25th August 2016 .
Ask the government’s Home Affairs Select Committee if social media companies have a responsibility to tackle extremism, and you’ll receive a simple answer. “Yes”.
Posted on 25th August 2016 .
You have the best products around, you have the brightest workforce, and you want to make sure that everyone knows about it. So you decide you want to do some PR work to bolster the current marketing and promotion you deal with elsewhere to help build you brand and your client base.
Posted on 25th August 2016 .
Most of us assume that we are rational, but are we really? Understanding this may be the key to successful selling and marketing in business.
Posted on 24th August 2016 .
The bans on burkini swimsuits in France have caused a considerable boost in sales, according to the women credited with creating the design.
Posted on 24th August 2016 .
In today’s digital age, products have become increasingly commoditised, requiring organisations to shift their focus towards ensuring the customer experience becomes their biggest differentiator.
Posted on 24th August 2016 .
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