Many Clear Channel Direct customers start local, but quickly find that growing their presence in their hometown can lead to a bigger national profile. But how can you use a local campaign as a stepping-stone towards growing your business nationally? A double-glazing company we work with has recently done just this, and this article […]
Posted on 17th October 2016 .
We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams, enabling them to recruit more valuable customers at lower cost.
Posted on 12th October 2016 .
Where should budding entrepreneurs and start-up business owners begin as they build their brands? When we ask them, the answers we get most often are “business name,” “logo,” “physical location,” “website” and “advertising.” All of these things are necessary when building a brand; however, without the proper groundwork, they will not work for your brand. […]
Posted on 6th October 2016 .
Exhibition marketing remains one of the most popular and effective tools available to businesses. In fact, according to the Center for Exhibition Industry Research, B2B exhibitions account for around 40% of all B2B budgets, while Statista suggest that exhibition industry revenue is growing by more than 2% every six months.
Posted on 6th October 2016 .
The latest buzz in marketing circles is around social media, and you may have had some experience of using some of the following platforms:
Posted on 3rd October 2016 .
As a business owner, you should always take your brand seriously and an obvious starting point for your branding activities is to get your business a logo!
Posted on 26th September 2016 .
In honor of Business Women’s Day, I felt the need to highlight one of the ongoing struggles our marketing industry is facing. It’s one that is not exclusive to advertising folk, it filters into most sectors. It’s that of gender stereotyping.
Posted on 23rd September 2016 .
Account-based marketing is a concept that has been thrown around for quite some time now, but over the last year or two, it has really been gaining traction. Earlier this year, it was mentioned here at Fresh Business Thinking as part of an article on marketing automation trends.
Posted on 23rd September 2016 .
Any experienced marketer knows that automation is one of the most important tools for driving customer engagement, with 80% of marketing automation users seeing their number of leads increase in 2015. But despite the clear benefits, some marketers have been slow to adopt the service, and with fully-optimised and affordable technologies increasing, automation can now […]
Posted on 22nd September 2016 .
How you market your business can make or break it; and, for many start-ups, a lack of budget for marketing activity can feel like a barrier to success.
Posted on 21st September 2016 .
Data is growing increasingly important in digital marketing, particular in the content and social media areas. To find out more, we asked Ben Harper, co-founder of Datify, for his top tips in content marketing for 2016 and how a data-led culture has become entrenched in marketing departments.
Posted on 16th September 2016 .
I worked on my first marketing video back in about 1991 or 1992 when I was a product marketing manager for ICL (used to be the biggest UK Computer company). We crafted a lovely product video showing the product features and benefits in which my hand was filmed typing on the keyboard of an early […]
Posted on 16th September 2016 .
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