The latest buzz in marketing circles is around social media, and you may have had some experience of using some of the following platforms:
Posted on 3rd October 2016 .
As a business owner, you should always take your brand seriously and an obvious starting point for your branding activities is to get your business a logo!
Posted on 26th September 2016 .
In honor of Business Women’s Day, I felt the need to highlight one of the ongoing struggles our marketing industry is facing. It’s one that is not exclusive to advertising folk, it filters into most sectors. It’s that of gender stereotyping.
Posted on 23rd September 2016 .
Account-based marketing is a concept that has been thrown around for quite some time now, but over the last year or two, it has really been gaining traction. Earlier this year, it was mentioned here at Fresh Business Thinking as part of an article on marketing automation trends.
Posted on 23rd September 2016 .
Any experienced marketer knows that automation is one of the most important tools for driving customer engagement, with 80% of marketing automation users seeing their number of leads increase in 2015. But despite the clear benefits, some marketers have been slow to adopt the service, and with fully-optimised and affordable technologies increasing, automation can now […]
Posted on 22nd September 2016 .
How you market your business can make or break it; and, for many start-ups, a lack of budget for marketing activity can feel like a barrier to success.
Posted on 21st September 2016 .
Data is growing increasingly important in digital marketing, particular in the content and social media areas. To find out more, we asked Ben Harper, co-founder of Datify, for his top tips in content marketing for 2016 and how a data-led culture has become entrenched in marketing departments.
Posted on 16th September 2016 .
I worked on my first marketing video back in about 1991 or 1992 when I was a product marketing manager for ICL (used to be the biggest UK Computer company). We crafted a lovely product video showing the product features and benefits in which my hand was filmed typing on the keyboard of an early […]
Posted on 16th September 2016 .
In the midst of the recent British political mayhem, it was his once in a lifetime chance to become the leader of one of the world’s greatest powers. But…
Posted on 16th September 2016 .
If you are finding yourself asking this question, you might want to stop and rethink your social media strategy. Channels such as Facebook offer businesses an opportunity to build a brand identity, tell a story, create a unique tone of voice and engage with customers in a way that no other platforms do.
Posted on 14th September 2016 .
PR is essential to your business’ growth. Whether you’re looking to attract new customers, raise your profile locally or secure investment, communicating with your audiences effectively will transform your business’ reputation. PR is seen as a nice-to-have for big businesses, synonymous with major budgets and huge campaigns and stunts. The reality is, as a business […]
Posted on 14th September 2016 .
Social media is fun – it’s networking online after all! And yet in business, keeping up a social media presence can quickly drop down the list of priorities and start to feel like a chore.
Posted on 12th September 2016 .
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