Account-based marketing is a concept that has been thrown around for quite some time now, but over the last year or two, it has really been gaining traction. Earlier this year, it was mentioned here at Fresh Business Thinking as part of an article on marketing automation trends.
Any experienced marketer knows that automation is one of the most important tools for driving customer engagement, with 80% of marketing automation users seeing their number of leads increase in 2015. But despite the clear benefits, some marketers have been slow to adopt the service, and with fully-optimised and affordable technologies increasing, automation can now […]
Posted on 22nd September 2016 in Sales & Marketing.
How you market your business can make or break it; and, for many start-ups, a lack of budget for marketing activity can feel like a barrier to success.
Data is growing increasingly important in digital marketing, particular in the content and social media areas. To find out more, we asked Ben Harper, co-founder of Datify, for his top tips in content marketing for 2016 and how a data-led culture has become entrenched in marketing departments.
I worked on my first marketing video back in about 1991 or 1992 when I was a product marketing manager for ICL (used to be the biggest UK Computer company). We crafted a lovely product video showing the product features and benefits in which my hand was filmed typing on the keyboard of an early […]
Posted on 16th September 2016 in Sales & Marketing.
In the midst of the recent British political mayhem, it was his once in a lifetime chance to become the leader of one of the world’s greatest powers. But…
If you are finding yourself asking this question, you might want to stop and rethink your social media strategy. Channels such as Facebook offer businesses an opportunity to build a brand identity, tell a story, create a unique tone of voice and engage with customers in a way that no other platforms do.
Posted on 14th September 2016 in Sales & Marketing.
PR is essential to your business’ growth. Whether you’re looking to attract new customers, raise your profile locally or secure investment, communicating with your audiences effectively will transform your business’ reputation. PR is seen as a nice-to-have for big businesses, synonymous with major budgets and huge campaigns and stunts. The reality is, as a business […]
Social media is fun – it’s networking online after all! And yet in business, keeping up a social media presence can quickly drop down the list of priorities and start to feel like a chore.
Posted on 12th September 2016 in Sales & Marketing.
Rumours of its death may have been circling for years now but the truth is that email marketing is still one of the most effective ways for small business owners to get their name out there. For a relatively low financial investment and a little know-how you can start to reap some real tangible benefits. […]
“We need a new CRM system”, “we need a new sales team”, “we need a new sales strategy”, “let’s find a rain-maker” are all terms bandied around at management team meetings and networking events when the conversation turns to the topic of how to accelerate sales growth, or, even worse, how to arrest what looks […]
With so many people researching businesses thoroughly before purchase, online reviews from other customers are often seen to give the most authentic and genuine representation of a particular product and may significantly influence people’s buying decisions.