In part 1 of this story we examined how to effortlessly and seamlessly apply certain archetypes to specific situations is a powerful skill. This kind of adaptability and fluidity among different deals—and even as one given deal ebbs, flows, unfolds and changes course—can gain you substantial leverage and advantages, including the ultimate win. Even better […]
Posted on 31st October 2016 .
Charlotte Summers, media planning group head at equimedia, examines if ad blocking is really the greatest threat to digital advertising.
Posted on 26th October 2016 .
Here are three questions you may have never asked yourself prior to entering into a negotiation, but should: What kind of negotiator am I? What kind of negotiator would I like to be? And, more importantly, what kind of negotiator do I ‘need’ to be in this situation to emerge victorious? One key to being […]
Posted on 24th October 2016 .
What is digital Out of Home advertising? Put simply, digital screens outside or ‘Out of Home’.
Posted on 19th October 2016 .
Events are fantastic marketing opportunities to launch your brand or to reconnect with your customers. Sure, they require a lot of resources and planning but throwing a great event can really boost your company – after all, who doesn’t love a good party?
Posted on 19th October 2016 .
Content marketing remains one of the most popular and effective digital marketing strategies available to businesses – and for good reason. According to research from DemandMetric, content marketing costs an average of 62 percent less than traditional marketing, yet produces approximately three times as many leads.
Posted on 19th October 2016 .
It was the notorious ad man Leo Burnett who once said “what helps people helps business.” And that’s exactly what Clear Channel’s new customer journey tool, Trace, sets out to do – help businesses understand exactly what their customers need – and in doing so help UK businesses to prosper.
Posted on 18th October 2016 .
When Snapchat first made its way onto the App Store’s top charts back in 2011, people were a little sceptical. Sending a photo to a friend with a ten-second time limit seemed not only a little unusual but somehow rather pointless.
Posted on 18th October 2016 .
We’ve all heard of mapping customer journeys in B2C marketing but less about mapping prospect journeys in B2B marketing. It is important to map the journey to the point they become a lead or an opportunity in the sales pipeline (at which point sales can take over the lead management). The value of each lead […]
Posted on 18th October 2016 .
I truly believe that, when it’s done right, sales and great customer service are one and the same thing… So what’s the secret that turns sales into great customer service?
Posted on 17th October 2016 .
Many Clear Channel Direct customers start local, but quickly find that growing their presence in their hometown can lead to a bigger national profile. But how can you use a local campaign as a stepping-stone towards growing your business nationally? A double-glazing company we work with has recently done just this, and this article […]
Posted on 17th October 2016 .
We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams, enabling them to recruit more valuable customers at lower cost.
Posted on 12th October 2016 .
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