Social media content is an integral part of business in 2016. Done well, it enhances your brand and brings in sales, loyal clients, and PR worthy news stories. Done badly, the damage to your business can be extensive.
Posted on 30th November 2016 .
Writing a book is a great way for knowledge-based businesses to reach more people, showcase their expertise, and possibly even add an extra income stream – but only if you put some effort into marketing it.
Posted on 29th November 2016 .
Too busy, not relevant, annoying, interrupting, irritating, bad timing, unknown number, unrecognised caller, voicemail, for all these reasons and many, many more; cold calling does not work. So why do so many companies still do it?
Posted on 15th November 2016 .
Marketing in the digital age comes with some unique challenges, including how to integrate digital marketing into our existing marketing strategies.
Posted on 10th November 2016 .
An add-on, a bolt on, something we’ll get around to doing when we have a second, you’ve got to feel sorry for social media when it’s still treated this way by businesses. It’s not just small businesses that take this approach, many large organisations are also still acting this way too – but what has […]
Posted on 7th November 2016 .
In the social media age, PR crises can spread faster than ever before, with brand’s reputations being made (and unmade) in the blink of an eye. While platforms such as Twitter have certainly helped to increase the pace and severity of the average PR crisis, they’ve also shifted the formation of reputation into a public […]
Posted on 7th November 2016 .
Social media is a simple yet effective means of communication. There are a variety of ways small businesses can use this tool to their advantage, to market their brand, talk to customers and build business networks.
Posted on 3rd November 2016 .
Social media has been around for well over a decade, it’s everywhere and it’s not going away anytime soon. As a business owner, it’s likely you’ve either, considered, dabbled or mastered social media platforms such as Facebook and Twitter. These can be fantastic options, but LinkedIn’s professional approach offers a different focus which can be […]
Posted on 2nd November 2016 .
We’re currently seeing a wave of rapid technological advancements – from the introduction of chatbots, wearables through to mobile customer relationship management and hands-free payment apps.
Posted on 1st November 2016 .
When it comes down to marketing, selling ideas is better than selling anything else. The most amazing product can fail in the marketplace is the consumers aren’t emotionally involved in its story. Rather than sell an oven, sell how the oven will bring the family together. Instead of selling water, sell the story of it’s […]
Posted on 31st October 2016 .
In part 1 of this story we examined how to effortlessly and seamlessly apply certain archetypes to specific situations is a powerful skill. This kind of adaptability and fluidity among different deals—and even as one given deal ebbs, flows, unfolds and changes course—can gain you substantial leverage and advantages, including the ultimate win. Even better […]
Posted on 31st October 2016 .
Charlotte Summers, media planning group head at equimedia, examines if ad blocking is really the greatest threat to digital advertising.
Posted on 26th October 2016 .
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