It was the notorious ad man Leo Burnett who once said “what helps people helps business.” And that’s exactly what Clear Channel’s new customer journey tool, Trace, sets out to do – help businesses understand exactly what their customers need – and in doing so help UK businesses to prosper.
Posted on 18th October 2016 .
When Snapchat first made its way onto the App Store’s top charts back in 2011, people were a little sceptical. Sending a photo to a friend with a ten-second time limit seemed not only a little unusual but somehow rather pointless.
Posted on 18th October 2016 .
We’ve all heard of mapping customer journeys in B2C marketing but less about mapping prospect journeys in B2B marketing. It is important to map the journey to the point they become a lead or an opportunity in the sales pipeline (at which point sales can take over the lead management). The value of each lead […]
Posted on 18th October 2016 .
I truly believe that, when it’s done right, sales and great customer service are one and the same thing… So what’s the secret that turns sales into great customer service?
Posted on 17th October 2016 .
Many Clear Channel Direct customers start local, but quickly find that growing their presence in their hometown can lead to a bigger national profile. But how can you use a local campaign as a stepping-stone towards growing your business nationally? A double-glazing company we work with has recently done just this, and this article […]
Posted on 17th October 2016 .
We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams, enabling them to recruit more valuable customers at lower cost.
Posted on 12th October 2016 .
Marketing is rapidly becoming one of the most technology-dependent functions in business as digital now plays a crucial role in any marketing strategy’s success. For proof, look no further than the recent emergence of the Chief Marketing Technologist (CMT). Now, with growing power and boardroom influence, the rise-and-rise of the CMT heralds a new and […]
Posted on 11th October 2016 .
Where should budding entrepreneurs and start-up business owners begin as they build their brands? When we ask them, the answers we get most often are “business name,” “logo,” “physical location,” “website” and “advertising.” All of these things are necessary when building a brand; however, without the proper groundwork, they will not work for your brand. […]
Posted on 6th October 2016 .
Exhibition marketing remains one of the most popular and effective tools available to businesses. In fact, according to the Center for Exhibition Industry Research, B2B exhibitions account for around 40% of all B2B budgets, while Statista suggest that exhibition industry revenue is growing by more than 2% every six months.
Posted on 6th October 2016 .
The latest buzz in marketing circles is around social media, and you may have had some experience of using some of the following platforms:
Posted on 3rd October 2016 .
As a business owner, you should always take your brand seriously and an obvious starting point for your branding activities is to get your business a logo!
Posted on 26th September 2016 .
In honor of Business Women’s Day, I felt the need to highlight one of the ongoing struggles our marketing industry is facing. It’s one that is not exclusive to advertising folk, it filters into most sectors. It’s that of gender stereotyping.
Posted on 23rd September 2016 .
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