Process optimisation is one of the most discussed and theorised business topics of the last century. Its ubiquity is testament to the impact that even seemingly small process changes can make to the bottom line of any business.
Whether the busy season is just around the corner or you’re right in the middle of your busiest time of year — having a plan to make the most of your email and other online marketing programs is the clearest path to success.
Posted on 7th September 2015 in Sales & Marketing.
Marketers, it’s time to expand your thinking about content beyond creating and publishing blog posts, infographics, e-books and the like. Instead, look for ways to blend content and community into a unified engagement strategy.
The digital revolution has brought about change in almost every aspect of running a business, and recruitment is no exception. Using social media as a tool for sourcing potential candidates has become increasingly commonplace in recent years.
Big data is becoming increasingly talked about in business. But what impact will large collections of customer data have on businesses? On behalf of accountants Smith & Williamson, we spoke to three entrepreneurs who thought about what impact big data will have, and whether it will change how businesses work or not.
Posted on 8th June 2015 in Sales & Marketing.
There are probably not many people who actually ‘enjoy’ running an exhibition stand, at least not after the first half-day or so! Whether your event is a large, professionally-organised show, or just a local table-top exhibition at a village gala, you need to stay bright and alert for long hours. It is also usually thought to be quite helpful if you can be reasonably pleasant to everyone you meet for the whole duration – and when you get back to the office, there will be all that painstaking follow-up to do.
Posted on 12th February 2008 in Sales & Marketing.