Everything you read about to be a successful marketer these days is about content, content, content. It makes it sound as if it is a new concept, but it isn’t. As marketers we have always generated content for our prospects and customers, in the past it was just called brochures, direct mail pieces, white papers […]
Posted on 15th December 2016 .
With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.
Posted on 13th December 2016 .
Do you want your customers to buy from you right now? The secret to achieving this is understanding Talent Dynamics – the type of energy that each customer brings to the table. By working with a particular energy you will be able to spot the tell-tale signs that will get you that sale, and what […]
Posted on 9th December 2016 .
You don’t need me to tell you that retail and predominantly consumer businesses thrive during peak holiday periods. Profits and shoppers’ interest is high, and by enhancing your marketing strategy, you can capitalise on this to boost profit and sales even further.
Posted on 9th December 2016 .
In the first half of 2016, UK digital advertising expenditure increased by 16.4%, equivalent to £4.78 billion – the highest increase in two years, per new figures from IAB UK.
Posted on 8th December 2016 .
Stories make things happen. We are designed to be storytellers. Every time we talk about what we did at the weekend, every time we have a little gossip about our family, friends and colleagues, we are sharing stories. When we share stories, we are influencing others – sometimes those stories change our thinking, sometimes they […]
Posted on 5th December 2016 .
To effectively market your business, it is important that your marketing activities are planned, recorded and monitored. There is little point spending on marketing for the sake of marketing – instead, each activity should have a clearly defined outcome. Not all activities can be correlated directly to new business, however the purpose of each marketing […]
Posted on 5th December 2016 .
Social media content is an integral part of business in 2016. Done well, it enhances your brand and brings in sales, loyal clients, and PR worthy news stories. Done badly, the damage to your business can be extensive.
Posted on 30th November 2016 .
Writing a book is a great way for knowledge-based businesses to reach more people, showcase their expertise, and possibly even add an extra income stream – but only if you put some effort into marketing it.
Posted on 29th November 2016 .
Too busy, not relevant, annoying, interrupting, irritating, bad timing, unknown number, unrecognised caller, voicemail, for all these reasons and many, many more; cold calling does not work. So why do so many companies still do it?
Posted on 15th November 2016 .
Marketing in the digital age comes with some unique challenges, including how to integrate digital marketing into our existing marketing strategies.
Posted on 10th November 2016 .
An add-on, a bolt on, something we’ll get around to doing when we have a second, you’ve got to feel sorry for social media when it’s still treated this way by businesses. It’s not just small businesses that take this approach, many large organisations are also still acting this way too – but what has […]
Posted on 7th November 2016 .
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