Brand is a philosophy after all. A philosophy which guides how the brand communicates.
Posted on 19th March 2020 .
By Dan Dufour, brand strategist at theTeam In part one, we started looking at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression.
Posted on 18th March 2020 .
There’s nothing more frustrating than setting aside the time to create social media content that you believe will help boost your business, and getting next to no engagement.
Posted on 18th March 2020 .
Branding is, and always has been, about making an emotional connection with people. But what are the key building blocks to success? Let’s investigate.
Posted on 17th March 2020 .
Many believe that the Cambridge Analytica story changed the world. Socialbakers looks at the scandal two years on.
Posted on 17th March 2020 .
By Tony Hughes, CEO of Huthwaite International Selling is one of the oldest professions on Earth, and so over the years the way we sell has naturally adapted, changed and become ever more complex. However, at its core, the fundamentals remain unchanged; ‘I want you to buy what I have to sell’. The trickier element […]
Posted on 16th March 2020 .
Despite the hefty fee associated with building a brand, businesses UK wide experience the same pitfalls time and time again.
Posted on 1st April 2019 .
Everything you read about to be a successful marketer these days is about content, content, content. It makes it sound as if it is a new concept, but it isn’t. As marketers we have always generated content for our prospects and customers, in the past it was just called brochures, direct mail pieces, white papers […]
Posted on 15th December 2016 .
With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.
Posted on 13th December 2016 .
Do you want your customers to buy from you right now? The secret to achieving this is understanding Talent Dynamics – the type of energy that each customer brings to the table. By working with a particular energy you will be able to spot the tell-tale signs that will get you that sale, and what […]
Posted on 9th December 2016 .
You don’t need me to tell you that retail and predominantly consumer businesses thrive during peak holiday periods. Profits and shoppers’ interest is high, and by enhancing your marketing strategy, you can capitalise on this to boost profit and sales even further.
Posted on 9th December 2016 .
In the first half of 2016, UK digital advertising expenditure increased by 16.4%, equivalent to £4.78 billion – the highest increase in two years, per new figures from IAB UK.
Posted on 8th December 2016 .
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