It may not have been an easy ride in the beginning, but it was certainly better than struggling with a business that had promise, but made no money.
Digital technologies have already had a profound effect on field service teams and their role in digitally transforming organisations.
Brand is a philosophy after all. A philosophy which guides how the brand communicates.
By Dan Dufour, brand strategist at theTeam In part one, we started looking at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression.
Posted on 18th March 2020 in Sales & Marketing.
Branding is, and always has been, about making an emotional connection with people. But what are the key building blocks to success? Let’s investigate.
Posted on 17th March 2020 in Sales & Marketing.
By Tony Hughes, CEO of Huthwaite International Selling is one of the oldest professions on Earth, and so over the years the way we sell has naturally adapted, changed and become ever more complex. However, at its core, the fundamentals remain unchanged; ‘I want you to buy what I have to sell’. The trickier element […]
Posted on 16th March 2020 in Sales & Marketing.
Everything you read about to be a successful marketer these days is about content, content, content. It makes it sound as if it is a new concept, but it isn’t. As marketers we have always generated content for our prospects and customers, in the past it was just called brochures, direct mail pieces, white papers […]
Posted on 15th December 2016 in Sales & Marketing.
With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.