There’s nothing more frustrating than setting aside the time to create social media content that you believe will help boost your business, and getting next to no engagement.
Posted on 18th March 2020 .
Branding is, and always has been, about making an emotional connection with people. But what are the key building blocks to success? Let’s investigate.
Posted on 17th March 2020 .
Many believe that the Cambridge Analytica story changed the world. Socialbakers looks at the scandal two years on.
Posted on 17th March 2020 .
By Tony Hughes, CEO of Huthwaite International Selling is one of the oldest professions on Earth, and so over the years the way we sell has naturally adapted, changed and become ever more complex. However, at its core, the fundamentals remain unchanged; ‘I want you to buy what I have to sell’. The trickier element […]
Posted on 16th March 2020 .
Despite the hefty fee associated with building a brand, businesses UK wide experience the same pitfalls time and time again.
Posted on 1st April 2019 .
Everything you read about to be a successful marketer these days is about content, content, content. It makes it sound as if it is a new concept, but it isn’t. As marketers we have always generated content for our prospects and customers, in the past it was just called brochures, direct mail pieces, white papers […]
Posted on 15th December 2016 .
With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.
Posted on 13th December 2016 .
Do you want your customers to buy from you right now? The secret to achieving this is understanding Talent Dynamics – the type of energy that each customer brings to the table. By working with a particular energy you will be able to spot the tell-tale signs that will get you that sale, and what […]
Posted on 9th December 2016 .
You don’t need me to tell you that retail and predominantly consumer businesses thrive during peak holiday periods. Profits and shoppers’ interest is high, and by enhancing your marketing strategy, you can capitalise on this to boost profit and sales even further.
Posted on 9th December 2016 .
In the first half of 2016, UK digital advertising expenditure increased by 16.4%, equivalent to £4.78 billion – the highest increase in two years, per new figures from IAB UK.
Posted on 8th December 2016 .
Stories make things happen. We are designed to be storytellers. Every time we talk about what we did at the weekend, every time we have a little gossip about our family, friends and colleagues, we are sharing stories. When we share stories, we are influencing others – sometimes those stories change our thinking, sometimes they […]
Posted on 5th December 2016 .
To effectively market your business, it is important that your marketing activities are planned, recorded and monitored. There is little point spending on marketing for the sake of marketing – instead, each activity should have a clearly defined outcome. Not all activities can be correlated directly to new business, however the purpose of each marketing […]
Posted on 5th December 2016 .
Fresh Business Thinking is the leading online resource for business owners, directors and entrepreneurs.
Website developed & delivered by Mizu 
Update your browser to view this website correctly.Update my browser now
