By Ivan Misner, founder and chief visionary of BNI Raise your hand if you’ve been cold-called on LinkedIn? OK, I can’t really see you but, I’m guessing most of you have. I know I have. It happens to me almost on a daily basis on LinkedIn. Let me give you a real-life example of a recent […]
Posted on 3rd August 2020 in Sales & Marketing.
By Honest Communications ‘Case studies’ might sound a little dull – the idea of them may take you back to a sleepy afternoon geography lesson, memorising examples of erosion, or the effects of tourism in Skegness. But we believe case studies, when thought out properly and done well, are a powerful tool to market […]
Posted on 17th July 2020 in Sales & Marketing.
By Elliot Holding, cloud account manager at Cloud Technology Solutions Data has become a key tool in a marketeer or creative’s arsenal. It provides the industry with a constantly updated stream of information about existing and potential customers, and entire marketing strategies are being based on the data being gathered. But with […]
Posted on 13th July 2020 in Sales & Marketing.
It may not have been an easy ride in the beginning, but it was certainly better than struggling with a business that had promise, but made no money.
Digital technologies have already had a profound effect on field service teams and their role in digitally transforming organisations.
Brand is a philosophy after all. A philosophy which guides how the brand communicates.
By Dan Dufour, brand strategist at theTeam In part one, we started looking at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression.
Posted on 18th March 2020 in Sales & Marketing.
Branding is, and always has been, about making an emotional connection with people. But what are the key building blocks to success? Let’s investigate.
Posted on 17th March 2020 in Sales & Marketing.