By Michael Baxter, Fresh Business Thinking The short video which is often produced using a smartphone and TikTok for a low budget is transforming traditional advertising and PR, suggest media experts who recently participated in an online roundtable. But traditional advertising is not dead. If Mark Twain was alive today and working in […]
Posted on 10th September 2020 in Sales & Marketing.
By Faye Eldridge, digital marketing specialist and founder of FYAMI Consulting As SMEs embrace new ways to engage with customers and stay relevant under social distancing restrictions, it may come as little surprise to read how webinars have surged since lockdown. Webinar platform ON24 reported a 330% rise in webinars since March and, whereas before Monday […]
Posted on 21st August 2020 in Sales & Marketing.
So you’ve just launched your first e-commerce store? Only one thing’s missing… customers.
Posted on 13th August 2020 in Sales & Marketing.
By Amanda Walters The online landscape is ever-evolving, with increasing numbers of digital users, reaching sites on multiple devices every day. According to Statista, in 2021 there will be over 2.14 billion people shopping online – that’s up from 1.66 billion in 2016. This means the opportunity for your business to reach users across the […]
By Ivan Misner, founder and chief visionary of BNI Raise your hand if you’ve been cold-called on LinkedIn? OK, I can’t really see you but, I’m guessing most of you have. I know I have. It happens to me almost on a daily basis on LinkedIn. Let me give you a real-life example of a recent […]
Posted on 3rd August 2020 in Sales & Marketing.
By Honest Communications ‘Case studies’ might sound a little dull – the idea of them may take you back to a sleepy afternoon geography lesson, memorising examples of erosion, or the effects of tourism in Skegness. But we believe case studies, when thought out properly and done well, are a powerful tool to market […]
Posted on 17th July 2020 in Sales & Marketing.
By Elliot Holding, cloud account manager at Cloud Technology Solutions Data has become a key tool in a marketeer or creative’s arsenal. It provides the industry with a constantly updated stream of information about existing and potential customers, and entire marketing strategies are being based on the data being gathered. But with […]
Posted on 13th July 2020 in Sales & Marketing.
It may not have been an easy ride in the beginning, but it was certainly better than struggling with a business that had promise, but made no money.
Digital technologies have already had a profound effect on field service teams and their role in digitally transforming organisations.