Contribution by Angela Southall, Mention Me. Originally featured here. A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you: the cumulative effect of what you do, how you do it, what you believe in, the way you talk, and how you treat people […]
Posted on 12th June 2020 .
Contribution by Sophia King, Mention Me. Originally featured here. For years, we’ve shouted about one thing. We’ve written blogs and guides on it, hosted events explaining it, even won awards celebrating it. You’ve guessed it. We’re talking about referral marketing. We’ve said a lot about how refer-a-friend channels can drive new customer acquisition, increase customer lifetime value, get people talking about your brand, and a […]
Posted on 5th June 2020 .
Contribution by Sophia King, Mention Me. Originally featured here. Remember the first time you heard of Uber? You probably had no idea what it was. But before long it seemed to come up in almost every conversation. Next thing you know, you’re talking about Uber-ing places and can’t remember how you ever got anywhere without […]
Posted on 29th May 2020 .
Contribution by Angela Southall, Mention Me. Originally featured here. It’s that time of year when marketers take a look back at their marketing activity performance. What made the grade, what was bottom of the class, and what should be banished from your marketing toolbox, never to return? Hopefully, you’ll already have a core plan for […]
Posted on 22nd May 2020 .
Contribution from Courtney Wylie, Mention Me. Originally featured here. It’s a new year. Time to start afresh, put that new marketing strategy into action, and drive your best results yet. But if you’re still wondering how you’ll hit those ambitious targets, don’t panic. Here’s how referral can drive your business – regardless of its size, […]
Posted on 15th May 2020 .
Referral marketing and customer retention technology business Mention Me, has accelerated the launch of its new product, Mention Me Retain, to support brands in the current climate. Its customer retention solution combines complex data with human expertise to serve highly targeted messages that increase customer engagement, lifetime value and repeat order revenue. With an increasing number […]
Posted on 15th May 2020 .
Contribution from Andy Cockburn, Mention Me. Originally featured here. The secret behind every successful referral is making customers feel they have more to gain than lose. In the first of this three-part series on the psychology of referral, we’ll explore this concept of social capital versus social risk and how it influences your customers’ buying […]
Posted on 12th May 2020 .
Contribution from Giles Harrison, Mention Me. Originally featured here. We’ll get straight to it: your homepage is your most powerful touchpoint. If you’re not promoting referral on it, you’re missing out on significant new customer acquisition, brand awareness and revenue for your business. After all, an effective referral programme relies on being promoted in the […]
Posted on 1st May 2020 .
Contribution by Courtney Wylie, Mention Me. Originally featured here. Ethical, sustainable and organic are more than trendy buzz words. Concern for our planet is heavily influencing consumers’ buying decisions, from the clothes they wear, to what they eat and how they invest. It’s not just millennials and Generation Z driving this shift to conscious capitalism – 49% of all consumers are more likely […]
Posted on 24th April 2020 .
Contribution by Sophia King, Mention Me. Originally featured here. You’ve heard great things about referral marketing. You know it increases new customer acquisition by 10-30%; that referred customers spend 10-25% more on their first purchase; and that these customers are three times more likely to become referrers themselves. But there’s still a niggling doubt at […]
Posted on 17th April 2020 .
Contribution from Simon Dring, Mention Me. Originally featured here. Did you know AB testing can increase your referral programme’s performance by 80%? There are countless elements you can experiment with: copy, design, touchpoints, incentives, sharing methods… the list goes on. In fact, there’s so many elements it can be hard to know where to start. […]
Posted on 10th April 2020 .
Contribution by Courtney Wylie, Mention Me. Originally featured here. Did you know that acquiring a new customer can cost five times more than keeping an existing one? But executing a marketing strategy that drives new customer acquisition while delivering strong results with effective return on investment (ROI) is becoming increasingly difficult. As Mary Meeker notes in her […]
Posted on 3rd April 2020 .
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