If you want to make the most of your exhibition stand, however big or small, then you need the right staff.
While it’s obvious that hiring inexperienced and unprofessional staff won’t give the best impression or get you the right leads, it can be difficult to quantify exactly what qualities a great exhibition team should possess.
Many companies and individuals dream about breaking into new international markets. Social media is one of the tools those companies look to in order to achieve this goal. Social networks offer the advantage that they are global channels by nature. Many companies make the mistake of copy-pasting their company structure on social media. That’s why so many Twitter accounts are geographically oriented. This may work for some companies but for most it ends in a social media cemetery.
The future of Britain’s high streets has been widely debated since the recession. While e-commerce and out of town shopping centres are taking business from the local high street, attempts have been made to push back. The likes of Mary Portas and retail veteran Bill Grimsey have been working hard to revive high streets and think of ways to improve them by championing variety. Grimsey believes that developing local communities with varied leisure, residential and hospitality facilities will increase footfall rather than simply providing more shops. To do this, a significant change to business rates, parking charges and bank lending would be required – problems that are familiar to many of today’s businesses. But, what is it that consumers want to see change and how does this impact small and mid-sized businesses (SMEs)?
When creating an exhibition stand, many companies usually work within a fixed template of how they want to appear as a business and how they want to appeal to potential customers. This is important as your presence at an exhibition will represent you in a certain way. So it’s essential that your stand is in keeping with how you wish to be perceived. However, it’s easy to get so wrapped up in tiny details that you’re unable to see the wood for the trees, making it almost impossible to bring together all the elements into one coherent whole.
Hearing is one of our most powerful emotional senses but its potential is too infrequently harnessed by businesses when it comes to marketing.
UK businesses put customers on hold for an average of 33.48 seconds per call. Leaving customers hanging on the telephone could result in lost business but PH Media Group Sales and Marketing Director Mark Williamson explains how to turn hold time into a key marketing tool.
Like any major sporting event organiser, the team at the Castle Triathlon Series are no strangers to the complexities of dealing with large numbers of people converging at a location for a short period of time. Castle Triathlon’s logistics are amplified by the fact that they run triathlons at five historic locations across the UK, France and Ireland. The UK and Irish castles and the French chateau provide a draw not just for the athletes but also for their families and friends who come to cheer them on.
So, what exactly is a purposeful meal meeting? First, I’ll clarify what it is not. It’s not a way to escape work; it’s not a time to have three martinis; it’s not a romantic date; and it’s not about critiquing new restaurants or reviewing fine wines. All these things can be great fun; I’m not arguing that. But it’s just that none of them are focused on, or maybe even conducive to, productive networking.
With the limitless advertising opportunities available for growing businesses, finding the right strategy for you can feel like negotiating your way through a minefield.
‘Unbranded’ content seems to be gaining momentum in the UK amongst marketers and agencies alike. This is content that is visually powerful, entertaining and therefore viral but that doesn’t contain any reference to the brand or the product that it is representing. One of the strongest examples of unbranded content is the Eurostar film, ‘Somers Town’, http://www.youtube.com/watch?v=EeEbjV4bzkE created by Mother and directed by Shane Meadows.
Posted on 22nd January 2014 in PR.
29/08/2012 By Jackie Barrie, Copywriter, Trainer & Author at Comms Plus “Hello, what do you do?” “I’m a web designer, what do you do?” “I’m a copywriter.” “Great! We always need more content writers.” Copywriter thinks: Hmm, a content writer is not the same as a copywriter. Note to self. Treat this web designer with […]
Posted on 22nd January 2014 in PR.
Bottom-up communication is when the people talk to the company. “Hello, company. I’d like to buy something. Please will you show me where it is, tell me how much it costs, and reassure me that I’m making the right decision. Thank you.”