For businesses looking to adopt a successful export strategy whilst minimising risk, here at Watson Burton we have put together a ‘top ten’ list of essential elements to consider.
Half the business world is incredibly busy whilst the other half is just waiting for something magic to come along.
This checklist is aimed at businesses that are slowing down… feeling like they have got stuck… stuck staring into the headlights like the proverbial rabbit!
There was a golden age in the years before the internet.
Clients of lawyers, accountants, architects, business consultants and financial advisers looked up to and respected their advisers. In fact, it was a two-way thing.
Customers can be easily discouraged from purchasing items through an otherwise adequate website if the payment element is confusing, time consuming or unsafe. Etailers should therefore recognise that the area that deals with transactions warrants attention.
Virgin Group’s services and products exist across multiple channels: records, flights, credit loans, mobile communications and even space flights and fuels.
These products are all significantly different, but the branding across each of the areas is incredibly consistent – the bright, red colours, the scrawled font and the underlined name all let us know that we’re with the Virgin brand and that we’ll be engaging with fun, competitive products that also come with great customer service. And when we see the Virgin mark, we know that there’s a certain amount of trust, reliability and cost-effectiveness we can expect.
More than 250 million people globally are now using LinkedIn. Over 12 million people in the UK are members and nearly 90 per cent of budget holders in FTSE100 companies have LinkedIn profiles. Despite such staggering statistics, not all of these people are actually using it to maximum advantage. Creating a compelling LinkedIn profile and presenting yourself effectively online can make you look savvy and therefore generate a competitive advantage for your business.
Nearly three quarters of the people surveyed did not take this approach — rather, they focused on their weak ties more. Why are so many people focusing on the wrong type of relationships to build their referral base?
Articles in newspapers and magazines are hugely influential – which is why large organisations spend £100,000s on expensive PR teams, and politicians go to such effort to be interviewed (although they are often a case study of the wrong way to do it!).
With growth statistics suggesting that 40% of workers are using their personal devices to access business applications and resources, BYOD is a trend businesses can’t ignore.
Although there is growing pressure on IT to manage the risk posed by BYOD, there is a real opportunity to turn BYOD to a business advantage by driving improvements in employee productivity, performance and adding extra support for the growing numbers of remote and mobile workers.
This year marks the 25th birthday of the Internet. It’s fair to say that its inception and subsequent global success has transformed the way we do business. This is never more apparent than the way in which brands approach Customer Engagement.
Since the start of the recession many SMEs have struggled to strike the right balance between making a profit and offering competitive prices to attract new customers. This is something we felt particularly strongly in the hospitality sector where dining out is considered a luxury, not a necessity.
You can probably think of thousand things you’d like to do for your business. Wouldn’t it be great to get some publicity in the local press? How about getting more hits on the website? Could you tap into some profitable markets abroad, say in China, France or Russia?