Traditionally, the primary challenge for any business with a website has been to generate traffic from potential buyers. As a result, the last few years have seen an explosion of new online marketing methods focused on driving new customers, from search engine optimisation and video advertising through to social media and affiliate marketing.
Experiential marketing can benefit your business by making a huge impact on the overall outcome of your campaign.
Compared to other marketing methods, these types of campaigns are more visually appealing and can draw more interest by capturing the attention of the public and the media.
The ‘grey market’ is a section of society not so often considered by marketers. Many brands and big names choose to focus their campaigns on younger audiences, assuming that they are more likely to engage in social media and other modern forms of advertising and marketing than their parents or grandparents. This may be due to the fact that modern technology, the internet, digital television, and mobile phones are assumed to be the playground of the young; but in reality, this is not necessarily the case and marketers may be missing out on a golden opportunity.
There has been a lot of buzz around developer relations recently and the approach companies should consider when targeting the developer community. As with all hot new opportunities, however, building and successfully executing on a new strategy is never as easy as it may first appear.
It can be tough for a small ecommerce retailer to build up their brand and grow the business. They have to shout louder to get their voices heard, don’t have the economies of scale that the big boys have and are continually working on building their customer base.
Last week, we asked the Bizcrowd community to share their top business tips with us. We had an amazing response, with tons of really inspiring advice for small business owners. Take a look at the first twenty.
Whether you employ one person or 1000, there are ten skills that no employer or manager should be without. If used appropriately they will enhance your work environment and make your team happy.
If a business has a problem that needs solving, whatever it is, there tends to be a pattern as to where the business owner will look for a solution. Some will almost always look inward i.e. at the internal processes and systems, and other will almost always put their focus externally i.e. at the market and business environment. While both have merits neither is sufficient on its own.
Storytelling can be a powerful tool for building and promoting your business – but only if you get it right. Here are five common mistakes that businesses make when using storytelling.
Over time, social media channels such as Facebook and Pinterest have become an integral part of our everyday lives. As a result, the retail industry has seen the proliferation of e-commerce retailers marketing their companies and products through Facebook and other social media platforms, with many experiencing significant success.
Social media is a powerful and persuasive environment. Online interactions via Twitter or Facebook have now replaced local coffee shops as gossip centres. This has changed the way that news spreads, and most significantly, the speed that it circulates. Now, anyone and everyone can share a negative story within seconds, and retweets only fuel the fire.