Exhibiting at an industry trade show can be an excellent way of launching a new product or service, helping you gain sales and forge new strategic connections. In fact, research by Exhibit Surveys found that 84% of exhibition attendees have the ability to influence buying decisions, and more than 50% make a purchase as a result of attending a show.
I recently went to the Social Customer Service Summit run by Our Social Times. The event was attended by major brands and technology providers in the social customer service space and looked at all angles of the topic of social customer service in relation to larger organisations, but if you are a small business or for that matter an entrepreneur is this relevant to you?
For an entrepreneur, sales and networking go hand in hand. A few weeks ago, sitting in an airport waiting for my plane to arrive, I struck up a conversation with the young man sitting next to me. He was wearing a nice suit, carrying a laptop, and appeared to be traveling on business, so I asked him if he happened to be traveling to the same business event that I was. It turned out he wasn’t headed to the same place but we ended up having a very interesting conversation about sales.
Networking – It’s what some people do with a passion, with such ease and confidence, elegantly working a room. How we envy them, because for some of us the very notion of networking with strangers fills us with dread
But making the most of social small talk is a valuable skill that we can teach ourselves, because you never know what doors a new contact can open in those few minutes.
Whether you’re highlighting products and services, or promoting a new offer, email marketing can be one of the most personal – and efficient – ways of communicating with your customers. But is your business making the most of it?
Discover what it’s all about and get to grips with email marketing with this handy guide.
From Facebook and Twitter, to Wordpress and Google Analytics, there are tons of websites and services out there that can help you run and promote your business online.
Depending on the type of business you’re in, you might choose to make the most of one, two or several. But to get you started, take a look at our guide to the services you should know about.
It would make sense for just about any business, especially one that’s starting out, to integrate social media networking into its business strategy; cementing relationships in and outside their respective industries and having business contacts in abundance. These “friends” and contacts may very well vouch for your services down the road and it’s no secret people have a tendency to often choose their friends’ recommendations over their own findings.
Over the last two decades the internet has transformed the way people buy – everything from low-value household commodities to high-value business services. The new web-savvy customers gather most of the information before they engage with sales representatives of the selected companies. As a result the power balance between the buyer and the seller has fundamentally changed. Steve Gilroy, CEO of Vistage, examines this fundamental market change.
There is so much potential for home retailers and small businesses when selling on online marketplaces. But with so many platforms to choose from, it can be hard to know which will suit the needs of your business and reach the right audiences. To help retailers make the most of the marketplaces available to them, ChannelAdvisor has come up with some top tips to amplify sales and expand your online presence.
Posted on 7th May 2014 in Business Education, Business Growth, Business Management , Content, Email Marketing, How To Guides, Internet Marketing , Marketing, PR, Retail, Sales, Social Media, Software , Start-ups, Tech & Innovation.
Albert Einstein’s quote, ‘Only a life lived for others is the life worthwhile’, could not be truer for brands operating in an era when a reputation for delivering customer satisfaction can act as a marketing trump card. A satisfied customer can be equivalent to many advertising £’s as they will act as a human marcomms tool for the brands they support, through enhanced brand trust, the power of recommendation and sharing positive experiences through social media. Here follows five steps to getting customers to this satisfaction haven.
It is no hidden secret that with the recent economic uncertainty and an increasingly competitive landscape, businesses have suffered. Customers are becoming less willing to part with their hard earned money and many brands are turning to new methods to ensure that customers return and remain loyal. For example, numerous businesses have looked to secure long term customer growth through implementing a loyalty programme. These can often prove to be hugely successful whilst also having a recognisable identity; think Tesco Clubcard.