Question: If every company wants to delight its customers, then how come we don’t spend most of our customer days delighted?
The reality is that customer service has reached the pits!
Business Development and global expansion in new markets is an interesting subject and a hot topic for ninety percent of flourishing SMEs in today’s digital world.
Most marketing doesn’t work.
It is progressively more expensive and results seem to be harder to come by. Meanwhile most marketing is dull, unremarkable, unfocused, doesn’t focus on benefits, positioning is wrong, customer understanding is technically and statistically correct but wrong and most is simply over-analysed. There is no great commitment, no great customer engagement and cost of client acquisition is rising. It just doesn’t work like it used to. And that is a fact.
It’s never easy breaking into a market in your native land, never mind a foreign one. While I consider my business a great success today, how much further might we have come if I’d been exposed to the experience, knowledge and know-how of people who had already made that journey? That’s something to ponder.
Tim Jenkins, UK Director at e-Spirit, explains how mobile SEO can give your company a significant competitive advantage.
With World Cup fever gaining momentum, we are advising brands to think twice before attempting to piggy back on the sporting event, and risk falling foul of stringent marketing and advertising rules that apply.
With only two months to go until the kick-off of the Commonwealth Games taking place in Glasgow, now is the time for Small and Medium Sized Enterprises in Scotland and the rest of the UK to start thinking about what business opportunities such an international event could bring. This could be a great time to take your business to the international arena.
Once an email hits the inbox, sender name and subject line become everything. You could have the most well designed and expertly coded email anyone has ever seen, but if your subject line isn’t up to scratch, it will never see the light of day.
The .London domain presents a new opportunity for businesses to establish and strengthen their online presence; preregistration is currently open and it’s vital for those who want to take advantage of the new web address to register as soon as possible.
Social media and review sites are becoming increasingly popular as a way for consumers to engage with brands, whether that be letting them know how happy they are with the service they have received or venting their anger if something doesn’t quite go to plan. A recent Neilsen report suggested that more people than ever are using online recommendations and reviews as a deciding factor when making a purchase. Almost 70 per cent of the respondents in the 2013 survey revealed that they trust consumer opinions posted online, a seven per cent increase from 2007.
Catriona Oldershaw, Managing Director of Synthesio UK, discusses the common mistakes businesses make that stop them getting full value out of social media.
The ubiquity of the mobile technologies among consumers and businesses means accessing the internet on mobiles or tablets is done without much thought – it has become second nature. Such is the popularity of these devices that around forty million people accessed the internet via a mobile device in April this year*.