Have you been house hunting in the last few years? If so you would have studied floor plans and numerous internal photos, which may have included some that allowed you the full 360° experience. Then you would have gone on street view to peruse the area. You probably weren’t at all impressed that you had these options; in fact you probably expected to get all that information before you decided whether you wanted to go on a viewing.
Almost every businessperson says they want more clients, or they want to sell more products. Either way, we are all looking to build our businesses and make more money.
We are all bombarded with email communications, so creating engaging and attractive layouts and templates is what differentiates emails we read from the ones we delete. And with 90% of smartphone owners accessing the same email account on mobile and desktop , making your designs mobile-friendly has become essential to any email marketing campaign.
Many businesses use both social media and email marketing, but it is imperative to use them in harmony for maximum impact, as Kestrel Lemen, Marketing Strategist at Bronto, explains.
If you feel nervous about using social media to build your brand, you’re not alone. But whether you love it, hate it or don’t understand it, social media is a large piece of the brand building pie and you need to be using it. Here, Marketing Experts from Brand Brain Magazine describe the five of the most common fears that might be keeping you from achieving your social media goals and building brand buzz.
Social media is always a hot topic on Bizcrowd, with the same questions popping up time and time again. How can it help me grow my business and engage with my customer base? Will it take up a lot of my time? How do I get started?
Here, our Customer Experience Manager Anneline explains how social media can benefit your business, without taking up a lot of your time.
Your customers and potential customers are all spoilt. The films they choose to watch are created by incredibly talented teams that are very successful at engaging and entertaining their audiences by connecting with them on an emotional level. They scare them or make them laugh. They can make the most cynical cry or deliver awe inspiring experiences, such as floating in space. When your customers are not watching these films they’re playing games, which, as the industry moves towards virtual reality, delivers more and more realistic and exciting experiences. In business, when trying to engage customers, we’re competing and being judged against those experiences.
Large corporations offer great business opportunities to many small companies, so it’s little wonder that CEOs of SMEs will spend numerous hours deliberating over suitable partners. Not only will bigger businesses help provide a stamp of approval and attract other large customers, but they give SMEs the potential to scale their business by gaining access to the large company’s customer base.
Email marketing can be a very valuable tool but isn’t necessarily right for every business. Thinking about the correct marketing strategy and approach for your business is something to invest some serious time in. Email marketing is very commonly used but there is a fine line between brightening up someone’s day with a well-thought-out email and just landing in someone’s junk box.