The online media has five main providers of content, these are: Editorial News Sites, Blogs, Selective Publishers, Non-selective Publishers and Aggregators, User generated content platforms.
This is where it is important to have invested in an outbound online PR strategy so that you can try and influence the stories that are told about you online and increase the likelihood that not only do people find stories about you when they look for information, but that these are stories you want them to read.
One of the great things about the Online Media World is that nearly everything you want to monitor or measure is there to be found. In the “real” world it is almost impossible to know what people are saying about you to their friends or colleagues in the pub or round the water cooler. Online there is a vast array of tools which allow you to track what people are saying about you.
What is Twitter I hear you ask? Twitter is a microblogging platform. What is microblogging I now hear you ask?! Microblogging is a form of blogging that allows users to write brief text updates (140 characters in Twitter’s case) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging from your mobile phone, instant messaging or the web.