For many small business owners, the reluctance to commit to a strategic, sustained PR programme is often founded in a negative experience. Perhaps you’ve found it hard to shape your business’ story in a way that’s gained real traction with your target media. Or you’ve become frustrated with a PR agency not delivering the acres […]
It’s true that journalists receive dozens – sometimes hundreds – of emails a day, many of them from PRs and businesses who are vying for their attention. It’s also true that they will spend just a few seconds looking at a press release in order to decide whether it’s something worth their time (i.e. newsworthy […]
For entrepreneurs looking to get their businesses off the ground, PR is often perceived as a ‘nice-to-have’ or an activity reserved for the biggest and boldest of budgets. I believe those common misconceptions are largely a result of a failure to properly define and measure campaign objectives. Getting those elements right from the start will ensure the business objectives are met and the benefits can be seen.
Posted on 18th August 2015 in PR.
Over the past few weeks our inboxes have been full of emails from journalists asking for comment on everything and anything related to the election result. Questions like ‘What does the result mean for social enterprises/ tech companies/ IT resellers/ new startups/ old startups…etc’ were coming in thick and fast.
Posted on 9th June 2015 in PR.
Authenticity is a word that means different things to different people. In the dictionary you’ll read that something authentic possesses, ‘the quality of being real or true’. To me, as a PR, this description particularly resonates with me. Being real and true is something my team and I strive towards on a day-to-day basis as we work on our clients’ campaigns.
Posted on 29th May 2015 in PR.
When it comes to planning and devising a business strategy for the year ahead, many CEOs and Managing Directors consider investment in technology, talent, contacts and development more important than reputation management. However, in the event of a business crisis, a good solid PR strategy can safeguard your business and facilitate an easy transition back on to the steady road.
Posted on 28th May 2015 in PR.
Teaching anyone to suck eggs is a dangerous place to go, but there remains a huge amount of assumption, confusion, and general malaise about what PR is and what it is not. PR is just another form of advertising, right? Wrong. In reality, PR is all about partnership, both between you and your agency, and your agency and the media. But how does the partnership work?
Posted on 1st April 2015 in PR.
Press events are an excellent way to raise awareness of a brand or service amongst consumers and key members of the press. If executed well, an event provides an incentive for journalists to leave their desks and interact directly with the brand, which in turn provides a level of exposure and engagement that money can’t buy.
Posted on 27th March 2015 in PR.
Getting your sales message right and letting your potential market know about it can seem like an obvious high priority, but when you are up to your neck in muck and bullets, somehow it always seems to come a poor second place in the day-to-day priorities.
Posted on 22nd January 2015 in PR.
The Digital Marketing Show is over for another year. Thousands flocked to ExCel, London for the essential resource for the marketing professional looking to boost sales using search, social and email, to learn how to ‘go mobile’, to gain access to the experts, to find the best in class suppliers and get digital marketing advice & tips.
Attracting customers who will buy your product or service is the key to success for any new business. You can spread the word in many ways and public relations (PR) should not be overlooked because it provides excellent returns. Effective PR can create awareness and enthusiasm for your business and drive sales of your product or service. Your public includes customers, potential customers, your peers and your competitors, as well as opinion formers and influencers such as the media.
Posted on 15th October 2014 in PR.