In this post Andrew Ogden, offers some top tips on how to prepare before you start performing in front of the camera.
If you think of a press release as a news release it’s much easier the see their importance and relevance to the growth of your business. Tet Kofi, JournoLink brand ambassador, explains what press releases are crucial to your business.
Getting press coverage is not difficult, you just have to understand what the media needs, and give it to them in the appropriate way. Tet Kofi, explains how to get the attention of journalists.
In the social media age, PR crises can spread faster than ever before, with brand’s reputations being made (and unmade) in the blink of an eye. While platforms such as Twitter have certainly helped to increase the pace and severity of the average PR crisis, they’ve also shifted the formation of reputation into a public […]
PR should not just be a “nice idea” for small businesses, it should be an essential part of every marketing strategy.
The right PR can transform your marketing, increase brand awareness and help drive sales, but as a start-up or small company it can be difficult to know where to start. PR requires specific skills, contacts and experience that you’re unlikely to find amongst your existing team. Instead, it’s usually best to bring in specialist support, […]
Managing a PR crisis – facing-up, prioritising open communication and the importance of the corporate apology Managing your business’ reputation is a vital component of success and consistent growth. Every organisation has a trust profile and downward movement on the barometer can have huge impact on both top and bottom lines.
Recently, the circus of current UK politics provided a life changing moment, when then-contender for Tory leadership, Andrea Leadsom, lost her bid to become the next prime minister due to a double whammy of poor media training and the poorest crisis management.
With 2017 just around the corner; it’s important to be prepared for the year ahead. Why not incorporate PR and marketing into your business plan? Here are some tip tips on how to do so: 1. Have a plan Take a few steps back and try looking at where you can see your business in […]
Last week I read an article for small businesses and recoiled in horror as my eyes lay on its introductory sentence: “As a small business, if you have news to share, you should do so by continually sending out press releases”