“Inquirex is really a very simple system” says Eric McCabe, Marketing Director at Inquirex. “Sellers list their business free of charge on our database — in up to 10 business categories and as many geographic areas as they like. When a buyer makes a request for a product or service in a category and location covered by the seller, Inquirex emails the full details to the seller at no charge. If the seller wants to respond to this sales lead it costs them less than £1 to do so — if they don’t want to respond it costs them absolutely nothing. It only takes a couple of minutes to list your business — you only need to provide basic contact details — and these will never be passed to anyone other than those you respond to.”
Posted on 7th September 2007 in Marketing.
A well-executed cold call can be one of the fastest and most cost effective routes to new business – yet most people never learn to do it properly. Leading sales expert Andy Preston suggests that with just a few simple techniques, business owners and sales executives can make a dramatic difference to bottom-line-profits – and help score a big advantage over the competition.
There’s an 800lb Gorilla coming over the horizon and it’s called Disruptive Technology. It’s going to touch and change at least one facet of the majority of businesses. It’s going to kill some business and grow some businesses but you can be assured that there will be significant changes in the way your clients, other businesses or consumers, will interact with your business going forward. We call the commercial future Business 3.0.
When you engage with a traditional PR agency, or if you take care of your own PR, one of the conversations you’re going to have is about the target “media landscape”. This is the list of media properties (newspapers, magazines, radio, etc) that you would like your business to appear in and this list will be used as a critical point of measurement in the success of any campaign. These media are the list that you have identified are read, watched or listened to by your target audience. We know that is increasingly becoming more difficult as the media expands and fragments.
Social Networking, blogging, Web 2.0 sites and mobile services have made some of us addicts for hyper-connectedness. Is this the end of humankind’s attention span? What does it mean for business at large and more importantly for our own businesses? We are all aware that we should be utilising it in some form or another and that it is becoming more prevalent but what exactly should we be addressing?
How do you organise your contacts? On Outlook, or maybe listed in a spreadsheet as many people do? Or perhaps you have more IT skills and have invested the time in putting a database application together?
Posted on 23rd August 2007 in Marketing.
People who work with PR are often limited by the conventional wisdom that PR must be seen to have an effect. In our complicated media and social landscape, however, there’s another equally effective approach: create invisible PR that changes the landscape.
Posted on 22nd August 2007 in Marketing.
Article marketing is the best sales lead generation technique on the Web today.
Unfortunately, many marketers writing articles on the Web fall short in their sales lead generation efforts. They simply can’t get people to visit their websites. This is a critical fallacy that will render your article marketing campaign worthless. You must get people to visit your website and join your mailing list. If you don’t, you are wasting your time, money and energy.
This is a question I hear often. Fortunately, I have three important answers.
1. Bob Pike, the legendary trainer, told me that all speakers should strive to be the go-to guy, the only person that meeting planners think of when they say “I need a speaker.” (of course, you can substitute the word speaker for consultant, trainer, etc.)
Posted on 17th August 2007 in Marketing.
What comes first… the product/service… or the advertisement/marketing campaign?
Many people worry extensively about having the best product or the best service.
As they should.
But, if you are getting all stressed out over this, think about the following…
Posted on 17th August 2007 in Marketing.
Firms are changing the way they deliver services to clients in a drive to improve their profit line by generating and dealing with documentation of all types faster and more accurately than before.
Posted on 16th August 2007 in Marketing.