Is digital content now an essential part of the marketer’s mix? Sandstorm wants to gain insight into the decisions informing digital content creation and understand the challenges faced by modern marketing teams. The results of this crucial research will help Sandstorm develop a series of hands-on seminars and interactive workshops to inspire marketers to create […]
Clients always ask us whether they should continue B2B demand gen programmes through the holidays, the key ones being the summer holidays in July and August and Christmas. Our answer to this is always yes but……. There are a number of pragmatic things to consider and ensure continued success of your campaigns, here they are […]
It’s natural that the world of online marketing should continue to evolve – we, as consumers, are connecting to brands in new and interesting ways and marketers need to have their fingers on the pulse of digital change to keep up. Marketers know that, but what does it mean in practice? As mobile devices become […]
Marketers, it’s time to expand your thinking about content beyond creating and publishing blog posts, infographics, e-books and the like. Instead, look for ways to blend content and community into a unified engagement strategy.
The best ideas in marketing make a genuine contribution to people, offering something of value, on their terms, but also to your brand, driving fame and buzz metrics, and to your business, ultimately driving growth. Contribution isn’t just a nice creative thing to talk about – it’s proven business fact.
Posted on 1st September 2015 in Marketing.
There are many factors you need to get just right in order to build a successful, well-functioning business, but all truly successful brands have one thing in common: they’re built on a solid foundation of great customer experience.
Clunky payment process, high admin fees; the legacy of incumbent ticketing players is a serious disconnect between artist and audience in the ticketing industry. But the live industry can still rescue the pre-event relationship with audiences. The focus needs to shift from transactions to content and customer experience.
Here’s a handy translation guide for anyone struggling to keep up with the “digital” business zeitgeist. Common themes seem to be the creation of new hybrid roles that combine existing roles to break down silos such as “Marketing” and “IT” into roles with common goals and focus, and the use of synonyms of the word “delivery” to convey much more focus on “impact” than in the past.
Driving brand, fuelling corporate social media and ensuring clients remain engaged with businesses has resulted in Marketing Departments being put under increasing pressure to create content. In fact 44% of businesses in the UK expect to increase the amount of content they are creating over the next 12 months. Here I will explore how businesses can make their content go further and work harder.
Posted on 24th August 2015 in Marketing.
No self-respecting B2B marketer will tell you that LinkedIn is not an important tool for reaching out to potential buyers. As of April 2015, LinkedIn has more than 350 million individual users and business organisations sharing on LinkedIn and averages 187 million monthly unique users.
84% of people trust recommendations from people they know and social voice (i.e. online and offline word of mouth) can increase marketing impact by up to 54%. So it is clear that word of mouth is an effective form of marketing. However it’s also very difficult to control and measure.
Posted on 14th August 2015 in Marketing.