Referral marketing and customer retention technology business Mention Me, has accelerated the launch of its new product, Mention Me Retain, to support brands in the current climate. Its customer retention solution combines complex data with human expertise to serve highly targeted messages that increase customer engagement, lifetime value and repeat order revenue. With an increasing number […]
Contribution from Andy Cockburn, Mention Me. Originally featured here. The secret behind every successful referral is making customers feel they have more to gain than lose. In the first of this three-part series on the psychology of referral, we’ll explore this concept of social capital versus social risk and how it influences your customers’ buying […]
By Wayne Parslow, Executive Vice President for International, Validity Over recent years, businesses have been battling with increased competition, choice and changes in consumer habits which has resulted in plummeting profits for some. Maintaining successful communications with customers and prospects has proved trickier than ever for countless companies and the current disruption to business and […]
Posted on 11th May 2020 in Marketing.
By Sarah Evans, Senior Digital Strategist, Bottle As we all adjust to the new normal, normal changes again. The uncertainty that accompanies coronavirus has meant marketing budgets are being slashed. For some brands, demand has been utterly decimated, for others, it soars. For a large swathe in the middle, it just feels like it’s frozen in […]
Posted on 5th May 2020 in Marketing.
By Peter Sutton, managing director of PMW Communications. You know you should be marketing your business, but where do you start? With new options cropping up all the time, it can be something businesses, in particular small enterprises, put on hold because they just don’t have the time to commit to looking into the wide […]
Contribution from Giles Harrison, Mention Me. Originally featured here. We’ll get straight to it: your homepage is your most powerful touchpoint. If you’re not promoting referral on it, you’re missing out on significant new customer acquisition, brand awareness and revenue for your business. After all, an effective referral programme relies on being promoted in the […]
Digital strategy and brand communication, how to ensure these are empathetic and of the moment, whilst also still encouraging consumers to shop, With Hannah & Sophie Pycroft Join the founders of Spectrum Collections, the ‘world’s most Instagrammable make-up brushes’, Hannah & Sophie Pycroft as they discuss how to ensure that digital strategy and brand communication […]
By Joe Binder, Founder & Director, WOAW A personal brand is constructed brick by brick through content that makes an impression. It has become a buzzword in recent years but it’s really just the same as your reputation – and everyone out there has one. However, most people don’t put effort into digitising it. They leave […]
Posted on 30th April 2020 in Marketing.
By Paul Rowlett, EverythingBranded. I think most business leaders would agree that we’re currently facing the most challenging trading period in a generation. Consumers are in lockdown and, with mass layoffs and furloughing of staff happening across the country, many people simply aren’t in a position to make purchases at the moment. And, when you consider […]
Contribution by Courtney Wylie, Mention Me. Originally featured here. Ethical, sustainable and organic are more than trendy buzz words. Concern for our planet is heavily influencing consumers’ buying decisions, from the clothes they wear, to what they eat and how they invest. It’s not just millennials and Generation Z driving this shift to conscious capitalism – 49% of all consumers are more likely […]
Contribution by Sophia King, Mention Me. Originally featured here. You’ve heard great things about referral marketing. You know it increases new customer acquisition by 10-30%; that referred customers spend 10-25% more on their first purchase; and that these customers are three times more likely to become referrers themselves. But there’s still a niggling doubt at […]
By Peter Sutton, managing director of PMW Marketing Agency Marketing is one industry that has evolved at an alarming rate as new technologies have changed the way we’re able to convey a message and speak to current and potential customers. With the advancement in social media, search engine optimisation (SEO), pay per click (PPC) and […]
Posted on 17th April 2020 in Marketing.