No self-respecting B2B marketer will tell you that LinkedIn is not an important tool for reaching out to potential buyers. As of April 2015, LinkedIn has more than 350 million individual users and business organisations sharing on LinkedIn and averages 187 million monthly unique users.
84% of people trust recommendations from people they know and social voice (i.e. online and offline word of mouth) can increase marketing impact by up to 54%. So it is clear that word of mouth is an effective form of marketing. However it’s also very difficult to control and measure.
Posted on 14th August 2015 in Marketing.
Marketers don’t need to be told to invest in mobile advertising any more. After all, according to eMarketer, the industry looks like it will be bigger than $100bn in 2016. On the one hand, that’s great as it means brands are already making the right moves by getting on board and running their campaigns through the medium.
Posted on 13th August 2015 in Marketing.
Your people have the potential to be your strongest brand ambassadors. The first step towards this is ensuring they feel engaged and understand the brand, fostering a real connection to the business. How can you achieve this as a business owner? Here, I will talk you through the practical steps to make your brand aspirations happen.
To outsiders, sales and marketing teams are often seen as one aligned unit; two teams working simultaneously towards one common goal. However, the reality rarely lives up to the perception. There are actually significant gaps in terms of how companies manage the process of turning a prospect into a qualified lead, and passing that lead successfully to the right sales rep.
In today’s competitive market, it is harder to stand out from the crowd. Some companies are more forward-thinking than others. Companies with a mission and a higher purpose besides driving profit will be the big winners in the future. Why is that?
A main engine for business growth is customer referrals. It’s what people say about you when you are not in the room. Rather than investing heavily in marketing, focus your resources into generating a positive and memorable customer experience.
According to analysts, Gartner, 89% of companies expect to compete mostly on the basis of customer experience by 2016, compared with only 36% five years ago. This incredible jump indicates just how exponentially the importance of customer experience has grown and highlights how making customer experience count is absolutely critical to all businesses cross any vertical market
Posted on 3rd August 2015 in Marketing.
Whether it’s being used to better understand business, people, technology or even the evolution of the universe, big data offers incredible opportunities to improve our understanding of the world around us. Providing a wealth of information that the marketing industry has been tasked with making sense of.
Whatever the size of your business, whether you’re a new start-up or a well-established market leader, keeping your brand name at the forefront of your customers’ minds is the key to repeat business. But how do you make sure your business stands out from the crowd?
The nature of the internet means that comments about your business can be published instantly to thousands of people around the world. While good online reviews can do wonders for your reputation, negative comments pose a considerable reputational risk.
Print has a credibility and integrity that is appreciated across the world. Our love for print on the physical page has even been captured in music, from the Carpenters’ Mr Postman, to Etta James’ Love Letters. Despite the immense popularity of email, our fondness for physical print remains strong and print, like those songs, has a staying power and popularity that is set to last.
Posted on 29th July 2015 in Marketing.