When it comes to service, expectations haven’t changed much over the years. Small business customers still want to feel they’re getting personal support. Their providers still try to deliver this through face-to-face relationships and, increasingly, telephony. The trouble is, there’s no easy equation to providing this service at a cost that’s affordable any more.
Posted on 18th August 2014 in Marketing.
Having a website for your business is now essential for any small business. But with over 1 billion websites on the Web, and this number rising daily, it is a hard task to create an online presence that is successful and stands out from your competitors.
Posted on 8th August 2014 in Marketing.
Businesses spend a lot on marketing and advertising; advertising spend in the UK hit a new high of almost £14bn in 2013 and is set to increase to £14.8bn this year. Therefore it would seem fair to ask whether businesses are getting their money’s worth.
Posted on 7th August 2014 in Marketing.
There’s no avoiding the fact that mobile growth, and in turn mobile innovation is a hugely important trend that marketers can’t afford to ignore. Mobile is often the first touch point for consumers during interactions with brands – according to recent Experian Marketing Services research, half of all unique email opens occur on a mobile device and lead the way with click rates with 39% of all unique clicks. Smartphones in particular are often the device of choice when it comes to interacting with email content, with more than 50% of smartphone users now checking email each hour from 8.a.m. through to 9 p.m.
Posted on 7th August 2014 in Marketing.
The two golden objectives of any brand manager or marketer are to acquire new customers and retain existing ones; this is the ‘bread and butter’ of any marketing role. In the modern day, many brands are becoming increasingly more focussed on digital as a way of supporting the customer journey – but in many ways, it’s not helping.
Posted on 6th August 2014 in Marketing.
The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet and mobile marketing, SEO and social media. But, as recent World Cup fever has shown, consumers still love a freebie and the UK, and indeed the world, has been awash with face paint, hand clappers, horns, squeezy footballs and the like. After all, who didn’t see England flags attached to car windows and bunting hanging from trees and balconies? World Cup excitement– and World Cup promotional merchandise – was everywhere.
Posted on 31st July 2014 in Marketing.
A surprising Radio Times survey this week has just named Shaun the Sheep the most popular BBC children’s character of the last seven decades. Over 40,000 votes were cast and readers chose the fluffy fella from Wallace & Gromit the winner ahead of classics like The Wombles, Postman Pat, Pingu, Bagpuss, Bob the Builder and Paddington Bear.
Posted on 24th July 2014 in Marketing.
‘Out with the old, in with the new’ appears to be a favoured motto in modern society – whether this relates to material possessions or to more metaphorical ideals. We are a nation constantly striving to redesign ourselves time and time again. However, in business terms, this ceaseless unrest can be a hindrance rather than a help. Often incentives and rewards are only offered to tempt new customers, as exemplified recently by the fund shop announcing that it would be waiving exit fees for a year – but only for new customers. Rather than overlooking what is already there, businesses must focus their attention on the retention rather than acquisition of customers. Hand in hand with this is taking action on what current customers are saying and increasing engagement levels – only then will businesses reap the benefits.
When you start thinking about branding and building a brand identity, the business card is sure to enter the conversation. Your business card is your mini-me, your billboard and the level of creativity you use when designing it will determine its fate.
As marketing’s quest to accelerate new and repeat sales remains unchanged, the means to that end has entirely shifted over the past few years. This fundamental shift can be tied, in part, to digital innovation; however, it’s not just about technology. It’s about the lifestyle shift, and what could be considered people’s ‘workstyle’ shift — which I’ll define as a person’s expectation and preference in how they work and engage with a company.
Simon Horton from ecommerce plugin supplier ShopIntegrator, shares his tips on how to reduce shopping cart abandonment to increase online order numbers.