Mobile apps have revolutionised the way in which many of us live our lives. From the workplace to our private lives, having a dedicated app is an ideal way to access and share information with other interested parties. Despite their undoubted usefulness, apps do have their limitations – which isn’t so much of a problem when it comes non-crucial functions (such as social media) but it is more of a concern when it comes more vital sectors such as healthcare. Whilst regulation can make the development of such software more difficult, there are strong arguments for greater controls for apps that may be relied upon to provide important healthcare functions and could potentially put people at risk if they fail in their delivery.
Posted on 5th September 2014 in Marketing.
The future of marketing lies in the understanding of the customer journey. As consumers, we constantly engage with brands through various marketing channels, such as emails, display ads, paid search ads, social media, and direct website visits but do we make purchasing decisions on all marketing channels?
No, we do not.
Posted on 29th August 2014 in Marketing.
In today’s business world, having a well thought-out communications strategy – with a clear and consistent brand message – is vital to corporate success. Yet, with the proliferation of communications channels, it’s becoming more difficult for business owners to control that message. It seems that not a week goes by without a new social media platform being introduced – from Pinterest to Google + – all of which pose unique challenges and opportunities for an organisation.
Posted on 27th August 2014 in Marketing.
If you’ve ever been shopping around for Email Service Providers (ESPs), chances are you’ve come across the word ‘deliverability’. You won’t find it in any dictionary, so what exactly does this mystery word mean?
Deliverability is an umbrella term used by ESPs to measure the success or chances of an email being delivered.
Email marketing remains one of the most popular and effective marketing tools today because of its high adoption rate amongst consumers. Customers often prefer email as a communication channel when receiving commercial messages, which is likely why the 2014 State of Marketing report from the Salesforce ExactTarget Marketing Cloud revealed that 68 per cent of marketers view email as a core function to their business, and that 58 per cent also plan to increase their email spend this year.
Participating in tradeshows requires that you make a significant investment, so the temptation to cut corners is everywhere. But before you succumb to the temptation of creating “one-size” says it all booth graphics or investing in 10,000 squeezie toys emblazoned with your company’s logo, here are some tips to maximise your tradeshow ROI without compromising your brand, or your sanity.
Posted on 22nd August 2014 in Marketing.
Economists predict that by 2024, the pay divide will switch and the average female will earn more than the average male for the first time. So at a time when women are increasingly earning more and have more spending power than ever before, why are some brands still finding it difficult to crack the female market?
Posted on 21st August 2014 in Marketing.
1. Understand how you’re already marketing
What is it that you do to customers through your door week after week? Is it your presence on a busy street, your shop signage or word of mouth that is bringing new customers in? Understanding where your customers are coming from can be as cheap and easy as asking them the simple question “Where did you hear about my business?”
Are you the business that has done the hard work of developing your new product. It might be ground breaking or it might simply be a product that’s been modified for a different customer. You have secured distribution for the product. Maybe in a store, online or both.
Posted on 19th August 2014 in Marketing.
The Sales Funnel is dead.
It is used in 99% of sales teams, on nearly every sales course and in nearly every business for over 100 years. But maybe it is dead, defunct, extinct. It has ceased to be!