How well do you know your best friend? When you consider that deep meaningful friendships are usually built up slowly over the course of several years, it would be no surprise to learn that you know exactly who your best friend is, what they like, and what they dislike at any given moment. However, what if, instead of forming this knowledge over the course of several years, you had to to reach the same level of knowledge about somebody in just a fraction of a second? It might sound like an impossible task, but it’s a challenge that those in the advertising industry have to face every day.
Posted on 24th November 2014 in Marketing.
Cyber Monday is a hot date in the diary. With all retailers jumping on the bandwagon to make sales, getting ahead of the game to ensure your business can compete is crucial this year.
Are you ready to hold your own in the UK’s competitive landscape for small businesses and start-ups?
Posted on 19th November 2014 in Marketing.
In today’s device-driven world, it has become increasingly difficult to measure the multiple touch points a prospect has with your marketing and your website before they convert.
Posted on 6th November 2014 in Marketing.
Whatever you’re selling, accepting payments is critical to the success of any business. Unfortunately, things get a little more complicated as soon as debit or credit cards come into the equation, mainly because we often take for granted that sensitive cardholder information is actually safe.
Posted on 4th November 2014 in Marketing.
Anyone who has experience with SEO knows that it can be a challenge. Visibility in search is vital for an eCommerce businesses, but reviewing and optimising keywords for even a small website is long and time-consuming task. When you then consider the size of this undertaking for a retail, travel, or other large site that has thousands of categorised products, each with multiple keywords needing optimising, it comes as no surprise SEO agencies and website operators are ready to give up. Without big data driving analysis and automation, the individuals tasked with SEO battle repeatedly against four challenges that delay, derail, and dilute SEO return.
Posted on 30th October 2014 in Marketing.
Marketing goes through constant changes and thanks to the Internet and a surge of new software, it has evolved into a technology hub. Trends indicate that by 2017, the lion’s share of the technology budget will be controlled by the marketing department.
Posted on 27th October 2014 in Marketing.
The 2014 CMO Survey revealed that 96% of companies with revenues between $26m and $99m increased digital marketing spend over the previous 12 months. Just 41% of them increased spending on traditional advertising. Given that marketing makes up an average of 11% of the firms’ total spending these are significant sums.
Posted on 15th October 2014 in Marketing.
In the new age of social media these two previously distinct and separate departments are moving closer together.
Posted on 14th October 2014 in Marketing.
When it comes to creating a digital strategy, so many people put too much emphasis on Facebook. Facebook is a powerful tool that you have at your disposal, as are Twitter, LinkedIn, Pinterest and so many other social networks, but it should not be the centre of your digital infrastructure.
Posted on 9th October 2014 in Marketing.