Marketing today is different because consumers behave differently than in the past. They expect relevancy and are empowered with both access to information and platforms to praise or complain. As a result, marketing is moving away from untargeted push-messaging to building customer relationships through personalised experiences.
Posted on 22nd January 2015 in Marketing.
The outbound telemarketing industry is in the throes of change. With the emergence of regulation and the option for customers to ‘opt out of contact’, the sector needs to sharpen its approach and respect its main asset – the customer – in order to boost and maintain sales.
Posted on 20th January 2015 in Marketing.
In 2015, you may be taking your first steps towards getting your business online, or be ready to upgrade your website so it works faster and smarter for your business. 2014 was certainly a shape shifter in digital marketing but if you’re in business in the UK, make this the year that you embrace online opportunities and really make your website work for you and your company.
Posted on 16th January 2015 in Marketing.
Whether making a personal or business decision, we’re all more likely to go with a recommendation from an individual we know or a source we trust. Whether it’s something simple like choosing a meeting venue or selecting a supplier, or a tougher decision such as taking on a new employee, chances are we’ll opt for a product, service or individual if it or they have been recommended to us by someone within the same sector, or even better, by an existing contact.
Posted on 12th January 2015 in Marketing.
In 2014 it is pretty surprising to find any Marketing budget that does not include Google Adwords. The ‘pay for results’ model is compelling — with Adwords, displaying the ad is free; costs are only incurred when someone clicks on the ad and lands on the website. Real time response with measurable ROI – it’s a marketers dream. But is it?
Posted on 6th January 2015 in Marketing.
Lots of B2B tech companies count on publicity to create awareness for their products, services or company. Whilst a press release or a new business announcement should be a part of your PR campaign, there are many other more sophisticated strategies you should also consider.
Posted on 6th January 2015 in Marketing.
You may be taking your first steps to getting your business online, or be ready to upgrade your site so it works faster and smarter for your business. Whilst keeping your business objectives, target audience and budget in mind, it can be a daunting and time consuming process.
Posted on 30th December 2014 in Marketing.
So having put in all the groundwork and made your plans, the time has come for the actual implementation of a new CRM system within your business. A key consideration is both the means and the extent to which it is going to integrate as part of the wider marketing mix and what will be the level and depth of functionality.
Posted on 19th December 2014 in Marketing.
One of the most effective ways of learning is to mimic the best. When it comes to encouraging us to buy – Santa Claus must be up there among the very best!
Posted on 9th December 2014 in Marketing.
The role of CEO or MD of a growing business is an adrenaline-fuelled journey. Making the right decisions matter, whether it be about a new strategy, product, recruit or campaign. There is always a little anxiety. The decisions get bigger, or rather the consequences get bigger. What if… your competitor got serious about buying you…? What if… you could gain access to an additional £500k of funding? What if… your big customer chose to turn off your service?
The new breed of innovative CRMs have the power and credentials to transform the sales and marketing processes. But fulfilling this potential is dependent on the correct implementation which is where a thorough approach to planning comes in.
Posted on 5th December 2014 in Marketing.
Big data has been touted as a critical component for enterprises in the search for a key differentiator, helping them potentially win more business while outsmarting the competition. The vast amount of customer data generated by companies is now an opportunity to deliver personalised advertising, campaigns and offers that precisely meet each individual’s interests and needs.
Posted on 3rd December 2014 in Marketing.