In today’s device-driven world, it has become increasingly difficult to measure the multiple touch points a prospect has with your marketing and your website before they convert.
Posted on 6th November 2014 in Marketing.
Whatever you’re selling, accepting payments is critical to the success of any business. Unfortunately, things get a little more complicated as soon as debit or credit cards come into the equation, mainly because we often take for granted that sensitive cardholder information is actually safe.
Posted on 4th November 2014 in Marketing.
Anyone who has experience with SEO knows that it can be a challenge. Visibility in search is vital for an eCommerce businesses, but reviewing and optimising keywords for even a small website is long and time-consuming task. When you then consider the size of this undertaking for a retail, travel, or other large site that has thousands of categorised products, each with multiple keywords needing optimising, it comes as no surprise SEO agencies and website operators are ready to give up. Without big data driving analysis and automation, the individuals tasked with SEO battle repeatedly against four challenges that delay, derail, and dilute SEO return.
Posted on 30th October 2014 in Marketing.
Marketing goes through constant changes and thanks to the Internet and a surge of new software, it has evolved into a technology hub. Trends indicate that by 2017, the lion’s share of the technology budget will be controlled by the marketing department.
Posted on 27th October 2014 in Marketing.
If you wish to prove that you are a run-of-the-mill and unoriginal, vanilla-flavoured blogger and commenter, just keep on banging out those quickly-written and, to be honest, shallow blog posts.
The 2014 CMO Survey revealed that 96% of companies with revenues between $26m and $99m increased digital marketing spend over the previous 12 months. Just 41% of them increased spending on traditional advertising. Given that marketing makes up an average of 11% of the firms’ total spending these are significant sums.
Posted on 15th October 2014 in Marketing.
In the new age of social media these two previously distinct and separate departments are moving closer together.
Posted on 14th October 2014 in Marketing.
When it comes to creating a digital strategy, so many people put too much emphasis on Facebook. Facebook is a powerful tool that you have at your disposal, as are Twitter, LinkedIn, Pinterest and so many other social networks, but it should not be the centre of your digital infrastructure.
Posted on 9th October 2014 in Marketing.
What was the first thing you thought about when you decided to start your new business? Money would be high on the list; the name of your company would be up there too but, just as important, should be the look, feel and design of the business. Design includes everything from your logo, the look and feel of your website (and how it works) through to business cards and your digital media presence. What is good design, what is bad and what is downright ugly?
Posted on 6th October 2014 in Marketing.
There are so many demands on a burgeoning business’ limited resources that priorities should be drawn up and sacrifices should be made. In the early days, your resources should be channelled into activities that promise a relatively quick but also enduring return on investment. A spike in sales resulting from traditional offline marketing techniques that lasts a week, or even a couple of months, is not going to provide the solid foundation of long term leads that a small business needs.
Posted on 3rd October 2014 in Marketing.