In 2014 it is pretty surprising to find any Marketing budget that does not include Google Adwords. The ‘pay for results’ model is compelling — with Adwords, displaying the ad is free; costs are only incurred when someone clicks on the ad and lands on the website. Real time response with measurable ROI – it’s a marketers dream. But is it?
Posted on 6th January 2015 in Marketing.
Lots of B2B tech companies count on publicity to create awareness for their products, services or company. Whilst a press release or a new business announcement should be a part of your PR campaign, there are many other more sophisticated strategies you should also consider.
Posted on 6th January 2015 in Marketing.
You may be taking your first steps to getting your business online, or be ready to upgrade your site so it works faster and smarter for your business. Whilst keeping your business objectives, target audience and budget in mind, it can be a daunting and time consuming process.
Posted on 30th December 2014 in Marketing.
So having put in all the groundwork and made your plans, the time has come for the actual implementation of a new CRM system within your business. A key consideration is both the means and the extent to which it is going to integrate as part of the wider marketing mix and what will be the level and depth of functionality.
Posted on 19th December 2014 in Marketing.
One of the most effective ways of learning is to mimic the best. When it comes to encouraging us to buy – Santa Claus must be up there among the very best!
Posted on 9th December 2014 in Marketing.
The role of CEO or MD of a growing business is an adrenaline-fuelled journey. Making the right decisions matter, whether it be about a new strategy, product, recruit or campaign. There is always a little anxiety. The decisions get bigger, or rather the consequences get bigger. What if… your competitor got serious about buying you…? What if… you could gain access to an additional £500k of funding? What if… your big customer chose to turn off your service?
The new breed of innovative CRMs have the power and credentials to transform the sales and marketing processes. But fulfilling this potential is dependent on the correct implementation which is where a thorough approach to planning comes in.
Posted on 5th December 2014 in Marketing.
Big data has been touted as a critical component for enterprises in the search for a key differentiator, helping them potentially win more business while outsmarting the competition. The vast amount of customer data generated by companies is now an opportunity to deliver personalised advertising, campaigns and offers that precisely meet each individual’s interests and needs.
Posted on 3rd December 2014 in Marketing.
How well do you know your best friend? When you consider that deep meaningful friendships are usually built up slowly over the course of several years, it would be no surprise to learn that you know exactly who your best friend is, what they like, and what they dislike at any given moment. However, what if, instead of forming this knowledge over the course of several years, you had to to reach the same level of knowledge about somebody in just a fraction of a second? It might sound like an impossible task, but it’s a challenge that those in the advertising industry have to face every day.
Posted on 24th November 2014 in Marketing.
The Digital Marketing Show is over for another year. Thousands flocked to ExCel, London for the essential resource for the marketing professional looking to boost sales using search, social and email, to learn how to ‘go mobile’, to gain access to the experts, to find the best in class suppliers and get digital marketing advice & tips.
Cyber Monday is a hot date in the diary. With all retailers jumping on the bandwagon to make sales, getting ahead of the game to ensure your business can compete is crucial this year.
Are you ready to hold your own in the UK’s competitive landscape for small businesses and start-ups?
Posted on 19th November 2014 in Marketing.