📽️ | Evadney Campbell MBE pivots specialist PR agency ShilohPR that usually delivers media relations for big events.
Contribution by Angela Southall, Mention Me. Originally featured here. A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you: the cumulative effect of what you do, how you do it, what you believe in, the way you talk, and how you treat people […]
At the ripe old age of 29, Joshua Neilly is already one of the world’s top experts in digital marketing and growth. Named the Ulster Bank Young Entrepreneur of the Year in 2019, he’s carved out a niche for himself in the fast-paced world of online commerce. But if things had gone according […]
Contribution by Sophia King, Mention Me. Originally featured here. For years, we’ve shouted about one thing. We’ve written blogs and guides on it, hosted events explaining it, even won awards celebrating it. You’ve guessed it. We’re talking about referral marketing. We’ve said a lot about how refer-a-friend channels can drive new customer acquisition, increase customer lifetime value, get people talking about your brand, and a […]
By Pala Eyewear I have to admit that I am still very much adjusting to a life that feels at every turn to have been impacted by the ‘whirlwind’ of COVID-19. I suspect I am not alone, and as I write this well into the swing of self-isolation, this enforced lock down has allowed me […]
Contribution by Sophia King, Mention Me. Originally featured here. Remember the first time you heard of Uber? You probably had no idea what it was. But before long it seemed to come up in almost every conversation. Next thing you know, you’re talking about Uber-ing places and can’t remember how you ever got anywhere without […]
Contribution by Angela Southall, Mention Me. Originally featured here. It’s that time of year when marketers take a look back at their marketing activity performance. What made the grade, what was bottom of the class, and what should be banished from your marketing toolbox, never to return? Hopefully, you’ll already have a core plan for […]
By Scott Mason, head of strategy, StormBrands. What does the future hold for global brands? For most of our lifetimes, increasing globalisation has been the prevailing trend. We hop on an aeroplane, communicate via email, eat strawberries in December. The pandemic, however, has thrown into sharp relief the rise in geocentric consumer thinking. So what […]
Posted on 19th May 2020 in Marketing.
Shaz Memon, an award-winning digital marketing expert and founder of Digimax. With a month of lockdown behind us in the UK, I think everyone can agree that these are strange times we’re living through. Even six weeks ago, when China, Italy and Spain had swingeing isolation measures in place, the idea that Britain could come to […]
By Daniel Incandela, chief marketing officer, Conga Today, artificial intelligence (AI) has become an everyday marketing term and a buzzword. Besides blockchain and the Internet of Things (IoT), it is probably one of the most referenced technologies amongst enterprises and their sales teams. Whilst it has the potential to transform everyday business, it is a […]
By Liam Patton, director at digital marketing agency Mayfly. The Government’s latest ‘Stay Alert’ coronavirus slogan has received a mixed response in the press and on social media. It’s led to countless memes and seen the Prime Minister jumping to its defence to explain exactly how it works. Whether or not the sentiment of this new […]
Posted on 15th May 2020 in Marketing.
Contribution from Courtney Wylie, Mention Me. Originally featured here. It’s a new year. Time to start afresh, put that new marketing strategy into action, and drive your best results yet. But if you’re still wondering how you’ll hit those ambitious targets, don’t panic. Here’s how referral can drive your business – regardless of its size, […]