By Pala Eyewear I have to admit that I am still very much adjusting to a life that feels at every turn to have been impacted by the ‘whirlwind’ of COVID-19. I suspect I am not alone, and as I write this well into the swing of self-isolation, this enforced lock down has allowed me […]
Posted on 29th May 2020 .
Contribution by Sophia King, Mention Me. Originally featured here. Remember the first time you heard of Uber? You probably had no idea what it was. But before long it seemed to come up in almost every conversation. Next thing you know, you’re talking about Uber-ing places and can’t remember how you ever got anywhere without […]
Posted on 29th May 2020 .
Contribution by Angela Southall, Mention Me. Originally featured here. It’s that time of year when marketers take a look back at their marketing activity performance. What made the grade, what was bottom of the class, and what should be banished from your marketing toolbox, never to return? Hopefully, you’ll already have a core plan for […]
Posted on 22nd May 2020 .
By Scott Mason, head of strategy, StormBrands. What does the future hold for global brands? For most of our lifetimes, increasing globalisation has been the prevailing trend. We hop on an aeroplane, communicate via email, eat strawberries in December. The pandemic, however, has thrown into sharp relief the rise in geocentric consumer thinking. So what […]
Posted on 19th May 2020 .
Shaz Memon, an award-winning digital marketing expert and founder of Digimax. With a month of lockdown behind us in the UK, I think everyone can agree that these are strange times we’re living through. Even six weeks ago, when China, Italy and Spain had swingeing isolation measures in place, the idea that Britain could come to […]
Posted on 18th May 2020 .
By Daniel Incandela, chief marketing officer, Conga Today, artificial intelligence (AI) has become an everyday marketing term and a buzzword. Besides blockchain and the Internet of Things (IoT), it is probably one of the most referenced technologies amongst enterprises and their sales teams. Whilst it has the potential to transform everyday business, it is a […]
Posted on 18th May 2020 .
By Liam Patton, director at digital marketing agency Mayfly. The Government’s latest ‘Stay Alert’ coronavirus slogan has received a mixed response in the press and on social media. It’s led to countless memes and seen the Prime Minister jumping to its defence to explain exactly how it works. Whether or not the sentiment of this new […]
Posted on 15th May 2020 .
Contribution from Courtney Wylie, Mention Me. Originally featured here. It’s a new year. Time to start afresh, put that new marketing strategy into action, and drive your best results yet. But if you’re still wondering how you’ll hit those ambitious targets, don’t panic. Here’s how referral can drive your business – regardless of its size, […]
Posted on 15th May 2020 .
Referral marketing and customer retention technology business Mention Me, has accelerated the launch of its new product, Mention Me Retain, to support brands in the current climate. Its customer retention solution combines complex data with human expertise to serve highly targeted messages that increase customer engagement, lifetime value and repeat order revenue. With an increasing number […]
Posted on 15th May 2020 .
Contribution from Andy Cockburn, Mention Me. Originally featured here. The secret behind every successful referral is making customers feel they have more to gain than lose. In the first of this three-part series on the psychology of referral, we’ll explore this concept of social capital versus social risk and how it influences your customers’ buying […]
Posted on 12th May 2020 .
By Wayne Parslow, Executive Vice President for International, Validity Over recent years, businesses have been battling with increased competition, choice and changes in consumer habits which has resulted in plummeting profits for some. Maintaining successful communications with customers and prospects has proved trickier than ever for countless companies and the current disruption to business and […]
Posted on 11th May 2020 .
By Sarah Evans, Senior Digital Strategist, Bottle As we all adjust to the new normal, normal changes again. The uncertainty that accompanies coronavirus has meant marketing budgets are being slashed. For some brands, demand has been utterly decimated, for others, it soars. For a large swathe in the middle, it just feels like it’s frozen in […]
Posted on 5th May 2020 .
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