By Christelle Fraysse, CMO, Workbooks Sometimes it’s like we can’t really see each other. Sales and marketing should work closely together, that’s always the ideal. But too often they seem to work in parallel, each ticking their own boxes and meeting their own KPIs, while missing out on the direct collaboration that would make both […]
Contribution by Courtney Wylie, Mention Me. Originally featured here. Did you know that acquiring a new customer can cost five times more than keeping an existing one? But executing a marketing strategy that drives new customer acquisition while delivering strong results with effective return on investment (ROI) is becoming increasingly difficult. As Mary Meeker notes in her […]
By Amanda Walters, an experienced freelance writer and regular contributor to Huffington Post. Building a startup can be exciting but it is also daunting. You wouldn’t start a business if you didn’t think it could be a success and you, of course, hope that it is. But, the reality is that 90% of startups fail and of those […]
By Sophia King, Mention Me. Originally featured here. I’ve made a terrible mistake. We’ve written blogs and guides on it, hosted events explaining it, even won awards celebrating it. You’ve guessed it. We’re talking about referral marketing. We’ve said a lot about how refer-a-friend channels can drive new customer acquisition, increase customer lifetime value, get people talking about your brand, and a bunch of other benefits. […]
Rebranding can be one of the most valuable exercises a company can undertake – transforming the brand and changing perceptions both equal commercial success – if it’s done well.
By Brett Booth, partner and head of strategy and creative at Urban Nerds In the UK, as speculation around the extent that coronavirus (COVID-19) could impact our economy sets in, many businesses are scrambling to survive. Reported cases of bankruptcy around the globe are already significant, with many more expected to follow. International headlines even suggest […]
Brand is a philosophy after all. A philosophy which guides how the brand communicates.
The GDPR Summit Series supported by Henley Business School is delighted to announce the launch of the next GDPR Summit London. Taking place on the 23rd April 2018, the one day conference is designed to educate and inform business decision makers on the impact of GDPR. With dedicated theatres (HR GDPR Briefing, GDPR Roadmap, and […]
Voice is changing search marketing. Twenty per cent of mobile queries are voice searches, and ComScore believes at least 50% of all searches will be voice orientated by 2020. Unquestionably adoption of the technology is on the rise, and so it’s time for brands to begin optimizing for voice search. But voice search will not mimic […]
Is digital content now an essential part of the marketer’s mix? Sandstorm wants to gain insight into the decisions informing digital content creation and understand the challenges faced by modern marketing teams. The results of this crucial research will help Sandstorm develop a series of hands-on seminars and interactive workshops to inspire marketers to create […]