An international opportunity presents both benefits and challenges. Despite the potential, it’s not a one-way street. It can be challenging to recruit, build trust and manage the cultural differences in dispersed and diversified teams, whether those teams work directly for your business or through an outsourcer or third party supplier. And whilst the benefits may seem hugely attractive, it’s vital to fully evaluate your reasons for international expansion and only invest at the right time.
The world is shrinking. It is now easier to consume globally as well as work globally, than ever before. This is a huge advantage for small businesses – especially those that are niche. The enormity of being a global business (especially if you are still working out of your home office) seems unsurmountable; however, this couldn’t be further from the truth.
Today the UK is an import nation much more than it is an export one. Since the relative decline of manufacturing from the 1960s onwards, we’ve been shipping in more than we’ve been shipping out.
Email marketing remains one of the most popular and effective marketing tools today because of its high adoption rate amongst consumers. Customers often prefer email as a communication channel when receiving commercial messages, which is likely why the 2014 State of Marketing report from the Salesforce ExactTarget Marketing Cloud revealed that 68 per cent of marketers view email as a core function to their business, and that 58 per cent also plan to increase their email spend this year.
If you’ve ever been shopping around for Email Service Providers (ESPs), chances are you’ve come across the word ‘deliverability’. You won’t find it in any dictionary, so what exactly does this mystery word mean?
Deliverability is an umbrella term used by ESPs to measure the success or chances of an email being delivered.
1. Understand how you’re already marketing
What is it that you do to customers through your door week after week? Is it your presence on a busy street, your shop signage or word of mouth that is bringing new customers in? Understanding where your customers are coming from can be as cheap and easy as asking them the simple question “Where did you hear about my business?”
The Sales Funnel is dead.
It is used in 99% of sales teams, on nearly every sales course and in nearly every business for over 100 years. But maybe it is dead, defunct, extinct. It has ceased to be!
Do you actually know how much paper your business currently uses? My guess is that small and medium businesses have a clearer idea than large corporates. But even so, in my experience, paper and printing costs tend to be ignored when it comes to cutting down on overheads.
Much has been written about the paperless world; a world where all information is digital or, at the very least, securely archived and readily accessible electronically. Yet every year, at least one study discovers that organisations are creating and using more paper documents than they did the year before and in fact, the use of paper is actually increasing in a third of firms.
Q We have been talking about the possibility of a paperless office for decades — why do you think it hasn’t happened so far?
A “The speed of technological advancements in the last few decades has been truly remarkable, but unfortunately the speed of organisations’ environmental attitude change has not. Organisations are still clinging to their paper, especially when it comes to spread sheets, large documents or drawings. Progress is being made we are still some way away at the moment.”
Most small businesses whether well-established or fast-moving new start-ups are spending more than they need on printing. Sometimes they are run by busy entrepreneurs with little time to focus on this challenge, often though the issue is that the business simply does not know how to manage, control or measure their day-to-day printing overheads.
International trade is still one of the fastest growing areas of the world economy. If you are working for a Small and Medium Sized Enterprise (SME) and are reading this, you have already taken the first step towards getting the most out of this growth.