While everyone’s talking-up an economic downturn, businesses need to stay positive and proactive to maintain success. Many businesses underestimate the potential in their brand. It is a powerful and valuable asset that can deliver on many levels: customer loyalty and advocacy, competitive advantage, higher perceived value, point of difference, employee motivation and of course, a driver of sales.
The first five are for natural or organic search and the next five are for PPC — Pay Per Click search, ideal for SME’s. 1. Get links from third party sites. 2. Ensure site is written in CSS/Clean Code. 3. Add Title Tags to every page – essential for search engines.
To draw in new customers or drum up business with established ones, small businesses can’t afford to overlook direct-mail marketing. It’s affordable, highly targeted, and fairly easy to do. A successful mailing must reach the right person, be read by that person, and persuade that person to buy something either now or at some stage in the future.
Direct Mail is an art not a science – but there are some fundamental mistakes that are made time and time again, even by the experienced players!
Nick Frazer looks at the biggest DM mistakes people make.
What is it about common sense that means it is not commonly applied? In an increasingly complex world that nevertheless demands quicker reactions to business opportunities and challenges, why is it that we so often lose sight of the basics?