I recently gave up my day job as a marketing executive for a better work/life balance, and to obtain a sense of achievement from building my own successful business. I wanted to personally create something from scratch and something which required little financial investment. I’d long wanted to become an influential writer and marketing consultant, […]
Posted on 16th May 2016 in Growth.
Change is the only constant; get over it. That’s the message being shared with enterprises both old and new. Harking back to the Darwinian theory of survival of the fittest, being ready to adapt is crucial: whether that is fitting in with new customer demands, the increasing speed of business, or the expectation of your […]
Posted on 11th May 2016 in Growth.
After a topsy-turvy few years, UK businesses are on the up once again. The efficiencies and cost-saving measures taken by many firms up and down the country as a result of recession have paid dividends. But now it’s time to invest sensibly, otherwise both large and small businesses will be left behind by competitors, and […]
With business growth comes greater complexity. The number of personnel and suppliers on the books will rise, your supply chain becomes more involved and your business processes more complex. All of this contributes to unwanted administrative tedium that can hurt the business. This is why operational intelligence is increasingly on the agenda of rapidly growing […]
Posted on 6th May 2016 in Growth.
Pubs are as much a part of life in the UK as fish and chips, cricket, and that favourite British pastime, queuing. But recent years have seen more locals shutting up shop, or struggling to survive in the face of rising property prices, as well as punters drinking less, or opting to drink at home. […]
Posted on 5th May 2016 in Growth.
When a business experiences sudden growth, it creates a myriad of emotions from joy and excitement to dread and fear. The progressive mind-set that stimulates growth can inadvertently cause us to be less sensitive to the negative emotions that might emerge as a result.
Customer experience is one of the great frontiers for innovation. In an increasingly complex communications world, it’s also the principle brands must live or die by. Brands not constructed to organise their interactions against soaring consumer expectations place barriers in the way to their long term success. Retailers are currently facing a “crisis of inconvenience” […]
Posted on 27th April 2016 in Growth.
With competition from online retailers stepping up considerably, bricks and mortar stores must provide customers with engaging, entertaining and memorable experiences in a physical retail environment. Brands’ retail experiences must reward shoppers with something they can’t get elsewhere, making their time with you worth leaving the house for. Highly successful retail brands, like Apple, Burberry […]
Posted on 26th April 2016 in Growth.
You don’t get a second chance to make a good first impression, says the old adage. It’s a well-known maxim, but familiarity does not mean organisations can afford to dismiss the underlying sentiment. In the context of customer service, without creating a good impression at the outset, the businesses that make up UK plc risk […]
Posted on 25th April 2016 in Growth.
In an era when competition is cutthroat regardless of sector, companies need more than just discounts and promotions. Companies need to focus on advertising in order to woo new customers and retain existing ones. Outstanding customer service is the mantra for staying ahead in the rat race, no matter which sector a company belongs to. […]
Last month at SXSW two keynotes changed the way I think about three key things every entrepreneur needs: habits, bravery and vulnerability. The first was an inspiring session by Gretchen Rubin, author of the Happiness Project on ‘The Five Counterintuitive Truths About Habits’. The second was an awe-inspiring session by Brené Brown called ‘Daring Greatly’. […]
Posted on 22nd April 2016 in Growth.
Steering your business through a sudden period of growth is a satisfying experience, however sustaining commercial success over a longer period of time can be more challenging. Growth might occur for a number of reasons – identifying the right product at the right time, market demand successfully aligning with business strategy or even an element […]
Posted on 15th April 2016 in Growth.