By Helen Armour, Marketing Manager, Really Simple Systems Email marketing is still one of the most cost effective tools available, right up there with SEO when it comes to building a brand and converting prospects into customers. But what is the best way to get started? In an era of one-click unsubscribe and a […]
By Tamsin Fox-Davies, Senior Development Manager, Constant Contact You know that staying connected with your customers is crucial to growing your small business. You work hard to build customer relationships and rely on repeat business and word-of-mouth referrals. In this guide, we’ll show you 10 proven ways email marketing can help you do more […]
Whether the busy season is just around the corner or you’re right in the middle of your busiest time of year — having a plan to make the most of your email and other online marketing programs is the clearest path to success.
Merriam-Webster defines strategy as “a careful plan or method for achieving a particular goal usually over a long period of time.” Although it can be easy to get caught up in the details of a single campaign (e.g. increasing your open percentages or click through rate) and lose sight of the bigger picture, your program will suffer without a proper email marketing strategy in place.
Posted on 2nd July 2015 in Email Marketing.
The rumoured death of email has not materialised, in fact quite the opposite. The DMA’s recent National Client Report reveals an increase in performance from last year with 90% of clients seeing email as ‘important’ or ‘very important’ for achieving business goals.
Posted on 12th June 2015 in Email Marketing.
Email is one of the most effective channels to drive traffic and grow sales. Its popularity is unlikely to decrease any time soon since 74% of marketers believe that in five years time email will still be the channel delivering the highest return on investment (ROI).
Posted on 20th May 2015 in Email Marketing.
Right, bear with me on this one. Imagine Prince Charming is your email, and Cinderella is your prospect. As a marketer, your job is to split test as many variables as possible until you find the glass slipper that fits.
With the plethora of marketing tools available and all promising to improve upon your current marketing efforts, what is key to your decision making? Cost, ease of use, features, integration? The list goes on.
Posted on 6th May 2015 in Email Marketing.
As a consumer, subscribing to a company’s mailing list can be a double-edged sword. While a brand can provide fantastic discounts, product news and important announcements by email, consumers don’t want to be bombarded with irrelevant emails drowning out the messages that matter to them.
Posted on 27th April 2015 in Email Marketing.
The way brands market to their customers has been transformed in recent years. Marketers can now reach customers via a variety of channels with a tailored approach, as consumers demand a more relevant, personal experience. This evolution has meant, more than ever, that marketers need to get creative, overcome internal silos and embrace a cross-channel marketing approach.