Nearly half of online sales for UK businesses in March were driven by “new customers” thanks to Covid-19, data from tech firm Emarsys shows today, presenting a new opportunity and challenge for marketers. A huge 43% of sales were made by first-time buyers, while the remainder of sales were made up of second-time buyers (5%), active repeat customers (23%), defecting customers (14%) and inactive […]
Ecommerce sales in the UK saw are seeing their highest levels of growth since the beginning of the Covid-19 crisis, driven in part by sales in the fashion industry, tech firm Emarsys confirms today.
By Dr. Philipp Schönbucher, Chief Data Scientist at Previse. Trade credit must be data-driven Supply chains and the financial flows associated with them are at the heart of the economic crisis caused by the global Covid-19 pandemic. Disruptions and shutdowns propagate up the supply chains, and the financial and cash flow consequences threaten a credit chain […]