Right, bear with me on this one. Imagine Prince Charming is your email, and Cinderella is your prospect. As a marketer, your job is to split test as many variables as possible until you find the glass slipper that fits.
As technology has evolved and developed so has the way businesses have been run. Now, as we move through an age shaped by the forces of the cloud, social, Big Data and mobility, business leaders are looking at how these are impacting their organisations. In addition, the combination of these technologies is collectively making the Internet of Things possible.
The festive season brings with it increased anticipation, for consumers and businesses alike. Whether this is an opportunity for increased sales or the excitement of receiving that perfect present, everyone is looking forward to what the next month will bring…
The role of CEO or MD of a growing business is an adrenaline-fuelled journey. Making the right decisions matter, whether it be about a new strategy, product, recruit or campaign. There is always a little anxiety. The decisions get bigger, or rather the consequences get bigger. What if… your competitor got serious about buying you…? What if… you could gain access to an additional £500k of funding? What if… your big customer chose to turn off your service?
We are endlessly told that hard work creates more profit. Work harder to create more profit in your new business. Does more work really mean more profit? Do we have to put in ludicrously long hours to be successful?
Many businesses recognise that they need some form of external intervention to help them grow the business. And there is no shortage of options on offer from coaching to mentoring to consultancy to mastermind groups to conferences, seminars, workshops and bootcamps. I have put them in approximate order from one-to-one to one-to many offerings…
The Digital Marketing Show is over for another year. Thousands flocked to ExCel, London for the essential resource for the marketing professional looking to boost sales using search, social and email, to learn how to ‘go mobile’, to gain access to the experts, to find the best in class suppliers and get digital marketing advice & tips.
When going global you need to remember that it is about markets and people – not just languages. As long as that is at the heart of everything you do, you are already one step closer to kicking off your international business.
The saying ‘you get what you pay for’ usually rings true for me in most aspects of life, as was the case with free stock photos. With marketing budgets usually stretched to the limit the last thing you want to do is shell out for images each time you send an email. So, how can you source good looking images without spending any cash on fees or royalties?
Bizcrowd user Justin Pugsley, CEO of JJP Associates, shares his professional views on the PR world and offers up tips on the best ways to catch the attention of the local press. Thanks to more than 20 years’ experience providing consultancy and copywriting services to SMEs, Justin has a bag of media tools to pick from and offers some valuable methods to make your company’s press release stand out.
Google is the new high street for small independent companies, but how can you compete against large corporations who spend millions on their websites? Discover some simple tricks to effectively get noticed online and attract customers to your business, without investing a fortune.